YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Articos
Articos is an AI user research platform that delivers validated insights in 30 minutes instead of weeks. Built for agencies, consultants, marketing and business consultants, and product teams, Articos replaces slow, expensive traditional research with synthetic personas — AI-generated users that simulate your target audience for in-depth interviews, A/B testing, and messaging validation.
Use Articos to validate positioning before a launch, test landing page variants before spending ad budget, understand unfamiliar industries before client pitches, and explore audience needs before building features. No recruiting, no survey panels, no waiting weeks for results.
Key features: AI-generated personas, automated user interviews, A/B landing page testing, persona comparison analytics, white-label-ready reports, customizable interview scripts, and real-time insights.
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Minds
Minds is a synthetic market research platform for testing concepts, messages, brands, products, and strategic hypotheses with configurable AI-powered customer panels. Teams can define audiences, generate structured study plans, review them before execution, run qualitative and quantitative research, compare segments, and export evidence for analysis. Minds supports multilingual research, reusable audiences, shared workspaces, secure API access, and a public Model Context Protocol (MCP) server for agent workflows. It is designed for market researchers, insights teams, product teams, brand strategists, agencies, and founders who need fast directional evidence while keeping consequential decisions reviewable and validating high-stakes findings with human research.
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C5i Synthetic Audiences
C5i’s Synthetic Audiences is an AI-powered consumer insight solution that creates hyper-realistic virtual personas to mirror real consumer attitudes, behaviors, and preferences so teams can generate rapid, scalable market understanding without recruiting real respondents. It uses demographic, behavioral, and social listening data combined with generative AI models to simulate market-like feedback for concept testing, message evaluation, segmentation analysis, and strategic validation in hours instead of weeks, overcoming the time, cost, and logistical limitations of traditional surveys and panels. These AI-generated virtual consumers behave like real target segments, enabling brands to test product ideas, pricing, messaging, UX flows, and strategic hypotheses at scale while reducing privacy risk and panel recruitment overhead, and to gain directional insight early in the research cycle.
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