PersonaHive

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

SightX is an all-in-one consumer research platform that lets users run concept testing, brand tracking, pricing research, content evaluation, product development studies, and customer experience analyses within a single system. It combines advanced methodologies, such as conjoint, MaxDiff, weighting, significance testing, text sentiment analysis, persona building, and open-ended response summarization, with a built-in generative AI assistant (“Ada”) that speeds analysis and creates executive summaries. The platform allows filtering, comparing, and segmenting by any variable while giving users access to millions of qualified consumers worldwide in minutes. It supports both qualitative and quantitative research, automates data processing, and gives teams full control over research design, analysis, and results. With SightX you are able to access millions of high-quality consumers across the globe within a matter of minutes.