Audience
Food and beverage brands, CPG companies, NPD teams, brand managers, R&D directors, market researchers
About Saucery
Saucery is a synthetic consumer validation platform for food and beverage brands. It uses AI-modelled consumer personas calibrated to census data across 7 markets to run discrete choice experiments in hours instead of weeks. F&B teams test front-of-pack claims, pricing, flavour concepts, and packaging positioning against 25M+ synthetic consumer personas. Results include preference shares, demographic breakdowns, and actionable recommendations. No recruitment, no panels, no traditional research timeline.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Codigital
The most powerful and engaging way for groups to generate, prioritize and refine ideas. Integrates with Intranets and Consumer Panels.
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Pricing
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Company Information
Saucery
Founded: 2024
Australia
www.saucery.ai
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Product Details
Platforms Supported
Cloud
Training
Documentation
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