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About

Electric Twin is an AI-powered synthetic audience simulation platform that builds virtual populations from real data so teams can instantly predict how target consumers will think, behave, and respond to products, messages, campaigns, and strategic questions without running traditional surveys or panels. It combines large language models, machine learning, and social science theory to create detailed synthetic personas that mirror real-world audiences and can be queried to produce quick, distribution-accurate insights that match the statistical patterns of live research with high fidelity, often achieving accuracy comparable to conventional methods but in seconds instead of weeks. With tailored synthetic audiences, organizations can test copy, product ideas, campaigns, and market assumptions, iterate quickly across segments, explore reactions from different demographics, and accelerate understanding that would normally require costly, slow field research.

About

Rehearsals is a web-based consumer research and decision-simulation platform for marketing, product, and research teams. Users describe a business question and define an audience, then run simulations with AI twins modeled on consenting people in Rehearsals’ first-party panel. The platform supports evaluation of advertising and creative concepts, messaging, pricing, product and UX ideas, churn, bundles, and audience choices. Teams can review cohort responses, evidence, participant-derived context, and reports, and use follow-up questions to explore alternatives. Rehearsals says simulations are available through its web app and connected workflows in Slack, Microsoft Teams, Claude, and ChatGPT; API and MCP options are also available. The product helps teams explore customer reactions before marketing or product decisions; simulated responses do not guarantee live-market outcomes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Product, marketing, and strategy teams that need to simulate and analyze consumer behavior instantly to test ideas, messaging, and market reactions

Audience

Marketing, product, and research teams evaluating customer reactions and market-facing decisions.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Plans are priced by twin interview volume and include unlimited seats. Each twin interview credit covers one twin answering up to 20 questions. Plans vary by monthly volume, governance, integrations, and support. A standard 30-day pilot is available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Electric Twin
Founded: 2023
United Kingdom
www.electrictwin.com

Company Information

Rehearsals
Founded: 2025
United States
www.runrehearsals.com

Alternatives

Alternatives

Minds

Minds

Minds AI Labs, Inc.

Categories

User Research Supported

Categories

Integrations

ChatGPT Not Supported
Claude Not Supported
Claude Duet Not Supported
Microsoft Teams Not Supported
Model Context Protocol (MCP) Not Supported
Slack Not Supported

Integrations

ChatGPT Supported
Claude Supported
Claude Duet Supported
Microsoft Teams Supported
Model Context Protocol (MCP) Supported
Slack Supported
Claim Electric Twin and update features and information
Claim Electric Twin and update features and information
Claim Rehearsals and update features and information
Claim Rehearsals and update features and information