Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Algopix
Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. In addition to price recommendations, get an overview of product pricing, including benchmark and tracking, market share data, and trendspotting. Make intelligent price decisions to drive sales based on comprehensive market data. Key product information displayed, including demand per product and estimated weight and measurements. Attribute extraction allows for comprehensive catalog data, so users and search engines can find all the info they need, quick and easy. Build a catalog optimized to increase sales, with full product lists according to a category, product pages ranked by search engines, and a streamlined process for adding new products. Identify trends and react fast. Understand market share and find new business opportunities, in real-time.
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PickFu
PickFu is a consumer insights platform for businesses and entrepreneurs who want to optimize their products and creative assets for maximum market appeal.
Poll a built-in panel of global consumers to gather feedback on your product packaging, app icon, book cover design, website copy, and everything in between – so you can launch the version that wins more customers.
Unlike traditional survey tools or generalized A/B testing platforms, PickFu specializes in providing same-day, actionable feedback from your specific consumer demographic, empowering you to make data-driven business decisions.
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Aurora
Aurora is a cutting-edge market research tool that streamlines the work and (nearly) instantly provides unparalleled insights to businesses of all sizes, regardless of their familiarity with research and insights. Business leaders no longer need to rely solely on gut feel or spend hours on Google, they can now gather accurate, real-time data to drive their decisions in an instant. To do this, Aurora combines unique & trusted data with GenAI into a simplified platform tailored for startups, SMBs, and investors alike. What sets Aurora apart is that it provides transparent calculations, URL data citations for easy verification, and lists out the assumptions the models are making so you’re never left guessing. Their first product is a market sizing tool currently being used by startups and VCs alike, but they’re quickly developing new offerings like competitive intelligence, audience segmentations, personas, and more.
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