Osum

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. In addition to price recommendations, get an overview of product pricing, including benchmark and tracking, market share data, and trendspotting. Make intelligent price decisions to drive sales based on comprehensive market data. Key product information displayed, including demand per product and estimated weight and measurements. Attribute extraction allows for comprehensive catalog data, so users and search engines can find all the info they need, quick and easy. Build a catalog optimized to increase sales, with full product lists according to a category, product pages ranked by search engines, and a streamlined process for adding new products. Identify trends and react fast. Understand market share and find new business opportunities, in real-time.