Audience

Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.

About SaliencyLab

SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.

Pricing

Starting Price:
Free; Pro EUR 99/month
Pricing Details:
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version:
Free Version available.

Integrations

API:
Yes, SaliencyLab offers API access

Ratings/Reviews

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Company Information

SaliencyLab
France
www.saliencylab.com

Videos and Screen Captures

A workflow-style interface on a dotted canvas shows a connected card labeled “Audience” with the status “Incomplete” and a partially visible orange card with a hashtag icon.

A workflow-style interface on a dotted canvas shows a connected card labeled “Audience” with the status “Incomplete” and a partially visible orange card with a hashtag icon.

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Product Details

Platforms Supported
Cloud

SaliencyLab Frequently Asked Questions

Q: What kinds of users and organization types does SaliencyLab work with?
Q: What languages does SaliencyLab support in their product?
Q: What other applications or services does SaliencyLab integrate with?
Q: Does SaliencyLab have an API?
Q: How much does SaliencyLab cost?

SaliencyLab Product Features

Market Research

Compensation Management Not Supported
Survey Management Not Supported
Sample Management Not Supported
Paper-Based Not Supported
Phone-Based Not Supported
Statistical Analysis Not Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Not Supported
Data Management Not Supported
Benchmarking Not Supported