G2 AI Custom Research
G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.
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Aptitude
Let our AI conduct and analyze conversations with hundreds of customers, delivering the depth of an interview at the scale of a survey. Replace manual research methods with AI-moderated interviews and understand your customers at speed and scale. Customize your own AI interviewer by building your own discussion guide, adding moderator instructions, and adding relevant files about your study. Conduct hundreds of interviews at once. Our AI interviewer engages participants in meaningful conversations and delves deeper to uncover the reasoning behind their responses. Effortlessly summarizes transcripts, identifies key themes, and delivers actionable insights to help you make informed decisions that drive business growth. Aptitude offers a range of use cases to fully understand your customers, inside and out. Get deep qualitative and quantitative feedback on new products. Automatically interview churned users so you can get feedback immediately.
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Conveo
Conveo is an AI-powered platform for qualitative research that helps teams design, conduct, and analyze interviews (video and voice) with real people across consumers, users, and audiences. From start to finish, it supports defining the research brief, recruiting participants, interviewing asynchronously, analyzing video responses with AI (extracting themes, clips, consumer behavior), and producing insights & storytelling for stakeholders. Studies that might typically take 6 weeks are reduced to about 3 days. It offers features like interview-guide drafting (just provide business objectives or an uploaded brief), global recruitment of interviewees, asynchronous interviews (so people can respond on their own schedule), and fast, automated video analysis. Use cases include concept & creative testing, product usage & experience testing, brand positioning/awareness, uncovering consumer behavior, etc.
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Listen
Listen is an AI-driven research platform that helps businesses conduct customer interviews at scale, replacing traditional methods like surveys and focus groups. With its AI-moderated interviews, Listen provides fast, qualitative, and quantitative insights from millions of participants, all in real-time. The platform supports various use cases, including concept testing, brand perception, creative testing, and usability testing, and can handle video, audio, and text-based formats. Whether you’re testing new ideas, gauging customer sentiment, or evaluating brand value, Listen Labs provides actionable results within hours, not weeks.
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