G2 AI Custom ResearchG2.com
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Related Products
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About
G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.
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About
Prelaunch is an all-in-one product-validation platform that helps creators, startups, and brands measure real purchase intent and market demand before full-scale launch. Instead of relying on traditional survey panels, it uses a “reservation-deposit” funnel where prospective buyers place a small real deposit for a future product, helping validate interest more reliably. The platform supports use cases such as concept testing, pricing optimization, positioning, and business-model validation, and integrates tools like a performance dashboard tracking 35+ data points, AI-powered market-research assistants, on-site landing pages, deposit-funnels, focus groups, and interviews. Users can target real audiences through ads, show their product in a simulated ecommerce experience, capture insights via post-reservation surveys, and build an early engaged community of ready-to-buy customers.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.
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Audience
Product-managers, startups and teams looking for a solution to validate new product ideas, pricing and positioning using real purchase signals and market-driven feedback
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$250 per month
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationG2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research
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Company InformationPrelaunch
Founded: 2022
United States
prelaunch.com
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Categories |
Categories |
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Integrations
G2
Not Supported
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