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About

G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.

About

Prelaunch is an all-in-one product-validation platform that helps creators, startups, and brands measure real purchase intent and market demand before full-scale launch. Instead of relying on traditional survey panels, it uses a “reservation-deposit” funnel where prospective buyers place a small real deposit for a future product, helping validate interest more reliably. The platform supports use cases such as concept testing, pricing optimization, positioning, and business-model validation, and integrates tools like a performance dashboard tracking 35+ data points, AI-powered market-research assistants, on-site landing pages, deposit-funnels, focus groups, and interviews. Users can target real audiences through ads, show their product in a simulated ecommerce experience, capture insights via post-reservation surveys, and build an early engaged community of ready-to-buy customers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.

Audience

Product-managers, startups and teams looking for a solution to validate new product ideas, pricing and positioning using real purchase signals and market-driven feedback

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Version Not Supported
Free Trial Not Supported

Pricing

$250 per month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

G2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research

Company Information

Prelaunch
Founded: 2022
United States
prelaunch.com

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Categories

AI Interviewing Supported
Market Research Supported

Categories

AI Interviewing Supported
Market Research Supported

Integrations

G2 Supported

Integrations

G2 Not Supported
Claim G2 AI Custom Research and update features and information
Claim G2 AI Custom Research and update features and information
Claim Prelaunch and update features and information
Claim Prelaunch and update features and information