Cascade Insights

Discover the reality behind deal outcomes according to your buyers, and learn how to win more opportunities. Uncover blind spots in your sales experience and processes that only your buyers can see to help you win more. Understand what your competitors are doing to adapt to your market and how you can stay ahead. Identify at-risk accounts and improve customer experience by understanding your clients’ needs and expectations. B2B organizations that study past deals see a drastic increase in win rates, even up to 72%. By studying past deals and diving into your buyer feedback, you’re able to remove bias around why you win and lose and identify actionable insights to help each rep win more. Win-Loss Analysis uncovers sales and marketing insights for your organization and helps create alignment between all customer-centric departments. You can also run specific programs to study how the sales experience impacts a deal outcome, how your buyers perceive competitors in your market.

The scheduling, interviewing, re-scheduling, recording interviews, transcription and markup. The data-validity checking, researching and selecting the best data-processes for the job. Conducting forced ranking interviews that give precise results, know exactly why you lose deals, align teams and prioritize critical insights that can be viewed any time. The most common method is to interview prospects and buyers by phone, transcribing the audio and looking for running themes behind their behavior, create trustworthy buyer personas, backed created from current research, not cooked up eight years ago by an intern. Sales leaders understand what goals and problems your buyers genuinely face. They understand if their sales team is being too pushy in their process or perhaps not understanding client pains as the competition.