Audience
B2B organizations and teams researching software buyers, markets, product needs, messaging, positioning, and purchase decisions; relevant stakeholders include product, marketing, go-to-market, and research leaders.
About G2 AI Custom Research
G2 AI Custom Research is a bespoke B2B buyer-research service combining AI-led voice interviews with G2 buyer data and analysis by human researchers. G2 scopes each study around a client’s research question, target audience, and desired outputs, and can recruit participants from its buyer community, the client’s customers, or recruiting partners. Organizations use the service to examine how buyers evaluate software, test messaging and positioning, explore market trends, compare competitive perceptions, and understand purchase decisions. Typical deliverables include a narrative report, recommendations, buyer quotations, messaging insights, personas, and presentation materials; additional assets and ongoing research programs can be scoped separately.
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Pricing
Starting Price:
$25k+/project
Pricing Details:
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Integrations
Company Information
G2.com
Founded: 2012
United States
sell.g2.com/g2-ai-custom-research
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Product Details
Platforms Supported
Cloud
