Related Products
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About
Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.
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About
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI
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Audience
WorkMagic is built for omnichannel DTC and retail brands that need accurate, incrementality-driven measurement to optimize marketing spend and scale profitably
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationPathmetrics
Founded: 2025
Belgium
www.pathmetrics.io
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Company InformationWorkMagic
Founded: 2023
United States
www.workmagic.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Facebook
Not Supported
Instagram
Not Supported
LinkedIn
Not Supported
Shopify
Not Supported
TikTok
Not Supported
WordPress
Supported
X (Twitter)
Not Supported
YouTube
Not Supported
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Integrations
Facebook
Supported
Instagram
Supported
LinkedIn
Supported
Shopify
Supported
TikTok
Supported
WordPress
Not Supported
X (Twitter)
Supported
YouTube
Supported
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