Audience
WordPress site owners, ecommerce teams, marketers, developers, and agencies that need campaign attribution across forms, checkout, caching, and approved cross-domain flows.
About ClickTrail
ClickTrail is a GPL-2.0 open-source WordPress attribution plugin. It keeps first-touch and last-touch campaign context available across page visits, cached pages, dynamic forms, WooCommerce orders, and approved cross-domain journeys. It captures UTMs, referrers, and major ad click IDs, and can attach that context to supported Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms submissions. It also supports WooCommerce order attribution and purchase events, browser dataLayer events, consent controls, diagnostics, retries, queue visibility, and an optional delivery pipeline. ClickTrail does not inject ad pixels. Site owners control their GTM tags and provider setup.