OptiMine Insight

OptiMine Insight

OptiMine Software
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About

OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift. Know which ads and campaigns are contributing the most (and least) and take an instant action to lift performance. Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling, and "Unified" Solutions. optimize provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points. optimize Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Organizations seeking a tool to measure the contributions and value of all campaigns

Audience

Digital advertisers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

OptiMine Software
United States
optimine.com

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

MassTer

MassTer

MASS Analytics

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™
Sequire

Sequire

SRAX

Categories

Media Planning Supported

Categories

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Integrations

AT Internet Not Supported
Adobe Analytics Not Supported
Criteo Not Supported
Daisycon Not Supported
Eulerian Not Supported
Facebook Not Supported
Google Marketing Platform Not Supported
Google Sheets Not Supported
Instagram Not Supported
Kelkoo Group Not Supported
LinkedIn Not Supported
MixCommander Not Supported
Pinterest Not Supported
RTB House Not Supported
SaleCycle Not Supported
Salesforce Not Supported
Snapchat Not Supported
Telegram Not Supported
TikTok Not Supported
YouTube Not Supported

Integrations

AT Internet Supported
Adobe Analytics Supported
Criteo Supported
Daisycon Supported
Eulerian Supported
Facebook Supported
Google Marketing Platform Supported
Google Sheets Supported
Instagram Supported
Kelkoo Group Supported
LinkedIn Supported
MixCommander Supported
Pinterest Supported
RTB House Supported
SaleCycle Supported
Salesforce Supported
Snapchat Supported
Telegram Supported
TikTok Supported
YouTube Supported
Claim OptiMine Insight and update features and information
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Claim TrackAd and update features and information