Opti-BehaviorOptiUser
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Related Products
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About
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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About
Optibase is an A/B testing and conversion rate optimization (CRO) platform for websites, including Webflow and WordPress sites. It lets marketers and developers create, run, and analyze split tests on pages and individual elements, as well as multivariate and URL-based tests comparing different page versions. Built-in heatmaps and session recordings help teams review clicks, scrolling, and visitor journeys, while personalization and audience targeting support tailored website experiences. Conversion tracking lets users compare variant performance and evaluate outcomes. Experiments can be managed through Optibase's web dashboard and its Webflow app or WordPress plugin; script-based installation supports other website builders. It is intended for marketers, growth teams, agencies, and developers who want to investigate visitor behavior, test site changes, and use experiment results to guide conversion-focused updates.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
WordPress sites
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Audience
Marketers, growth teams, agencies and developers running Webflow or WordPress websites.
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Supported
Free Trial
Supported
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Pricing
$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationOptiUser
Founded: 2026
France
optiuser.com
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Company InformationOptibase
www.optibase.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Supported
Element Analytics
Supported
Embeddable Maps
Not Supported
For Sales
Supported
For Science
Not Supported
Radial Mapping
Not Supported
Territorial Mapping
Not Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Supported
Form Analytics
Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Supported
Session Recording
Supported
Surveys
Supported
User Experience Analysis
Supported
User Feedback
Supported
Visitor Segmentation
Supported
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Integrations
WordPress
Supported
Amplitude
Not Supported
Astra
Supported
Autoptimize
Supported
Contact Form 7
Supported
Forminator
Supported
Google Analytics
Not Supported
Google Cloud BigQuery
Not Supported
Google Tag Manager
Not Supported
Hummingbird
Supported
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Integrations
WordPress
Supported
Amplitude
Supported
Astra
Not Supported
Autoptimize
Not Supported
Contact Form 7
Not Supported
Forminator
Not Supported
Google Analytics
Supported
Google Cloud BigQuery
Supported
Google Tag Manager
Supported
Hummingbird
Not Supported
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