Audience
Marketers, growth teams, agencies and developers running Webflow or WordPress websites.
About Optibase
Optibase is an A/B testing and conversion rate optimization (CRO) platform for websites, including Webflow and WordPress sites. It lets marketers and developers create, run, and analyze split tests on pages and individual elements, as well as multivariate and URL-based tests comparing different page versions. Built-in heatmaps and session recordings help teams review clicks, scrolling, and visitor journeys, while personalization and audience targeting support tailored website experiences. Conversion tracking lets users compare variant performance and evaluate outcomes. Experiments can be managed through Optibase's web dashboard and its Webflow app or WordPress plugin; script-based installation supports other website builders. It is intended for marketers, growth teams, agencies, and developers who want to investigate visitor behavior, test site changes, and use experiment results to guide conversion-focused updates.