ConvertCRO

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Spar is an AI conversion rate optimization (CRO) and A/B testing platform for Shopify, broader ecommerce, and SaaS teams. It profiles any storefront, grounds recommendations in your funnel data, behavior signals, reviews, public opinion, and brand context, then turns specific friction points into prioritized, test-ready A/B variations, each citing the evidence it came from. Spar runs and measures its own tests using sequential statistics, flagging a winner once a variation reaches 95% probability of being best. Variants are scoped JavaScript, so your theme and app code stay untouched. It works alongside other experiment and task management platforms. Nothing ships without your approval.