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About
Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.
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About
SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Smartphone eye tracking solution that helps companies with UX and market research
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Audience
Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
€100 per test
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationOculid
Founded: 2018
Germany
www.oculid.com
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Company InformationSaliencyLab
France
www.saliencylab.com
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Categories |
Categories |
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Integrations
Model Context Protocol (MCP)
Not Supported
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