Audience
Retailers FMCG, Luxury, Media/Production, Marketing Agency
About Neurons Predict
Predict is an industry-leading eye-tracking AI tool that accurately predicts customer responses such as attention and cognition. With Predict, you can forecast audience attention on your visual assets and in-store layouts with +95% accuracy in a matter of seconds. Predict allows you to just upload and analyze images and videos to test design concepts and optimize them before launching.
You can measure on Predict:
-Attention. Predict generates heatmaps and fogmaps in an instant to indicate the most attention-grabbing areas in visual assets.
-Areas of Interest (AOIs). Predict allows you to draw AOIs around crucial elements of your asset and enable quick analyses of the most important areas.
-Image/Video Clarity. This index shows how large a portion of an image draws attention.
-Cognitive Demand. This score relates to consumers' emotional reactions, understanding, and ultimately memory of
the visuals.
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As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming.
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Pricing
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Company Information
Neurons
Founded: 2013
Denmark
www.neuronsinc.com
Videos and Screen Captures
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