Audience
Eye tracking research solution that helps businesses understand how their customers consume their communications
About Lumen
Lumen combines state of the art eye tracking technology, deployed on the largest attention panels in the world, with cutting edge ad tech capabilities Lumen’s eye tracking tech converts you phone or computer’s webcam into a high quality eye tracking sensor. This enables us to collect passive eye tracking data at scale and speed, both for media valuation and creative tests. Lumen’s predictive models employ advanced machine learning techniques to estimate attention to ads given their viewability characteristics. Lumen’s innovative approach to eye tracking was recently voted a conference favorite at the conference of the prestigious institute of electrical and electronics engineers. Lumen is an attention technology company that uses eye tracking to help brands measure, buy and amplify attention to their marketing.
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Company Information
Lumen Research
Founded: 2013
United Kingdom
lumen-research.com/our-technology-v2/
Videos and Screen Captures
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