Audience
Companies that that want an accurate eye-tracker via webcam
About GazeInsight
Our technology turns a simple webcam into a Accurate Eye-Tracker. Advances in machine learning and computer vision, allow us to track eye movements with high precision. You can take your research outside the lab and scale to a large number of participants. Online solutions for remote usability research. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and see through the users’ eyes. Track consumers’ attention, and get to know your brand perception and marketing communication performance. GazeRecorder is designed to handle any type of content (banners, videos, Live web pages ). You can ask testers across the globe. They only need a computer with a webcam. You will have immediate access to the results. Invite participants to complete tests on their own devices at home. This keeps testers in their natural environment.
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Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.
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While conducting various scientific experiments can be rewarding since you can make ground-breaking discoveries, running many of them would not be possible without appropriate tools. However, thanks to the ever growing interest for technology, nowadays it is possible that you can choose from a wide palette of software solutions that can simplify your work. One of them is GazeRecorder. Please note that this program requires you to have a webcam in order to run as intended. Eye tracking technology allows you to see how visitors view your webpage, advertisement, or image. In comparison with conventional eye tracking – that uses specialized technology and invites respondents to labs – GazeRecorder is able to track people’s eyes with their own computers at home. This application features a minimalistic user interface that packs several useful functions, fairly accessible to a large number of users.
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Gazepoint
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Tobii Pro Sticky
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.
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Integrations
Company Information
GazeRecorder
United States
gazerecorder.com/gazeinsight/
Videos and Screen Captures
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Platforms Supported
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