Nielsen Marketing Cloud vs. Vpon Comparison Chart

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Ravetree is an award-winning work management software platform that empowers teams to deliver work faster, be more informed, and spend less time searching for information. Companies use Ravetree to manage their projects, resources, and creative workflows—all in one place. Ravetree eliminates the pain of moving between different applications to find important information, relying on cumbersome spreadsheets, and entering the same data in multiple places. It’s easy to get work done with Ravetree!

Explore data and get instant insights by searching your corporate data - like Google for your data! Personalized, based on your interests, role, and history. Pin these insights to build personal pinboard/dashboards, share and collaborate on your insights and become truly data-driven. Quaeris is based on GPT (Generative pre-trained transformer), the same technology that drives ChatGPT. With Quaeris you get the security and privacy that your data deserves! Get GPT for your corporate data and enjoy the power of true self-service with Quaeris! Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

We handle the heavy lifting of data collection, so you can build innovative and compliant data solutions at scale. Our data has enabled thousands of engineering, data science, product, and other technical teams to build compliant, innovative, data-based software solutions.

BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.