Census

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it. Only in Voracity can you: 1) CLASSIFY, profile and diagram enterprise data sources 2) Speed or LEAVE legacy sort and ETL tools 3) MIGRATE data to modernize and WRANGLE data to analyze 4) FIND PII everywhere and consistently MASK it for referential integrity 5) Score re-ID risk and ANONYMIZE quasi-identifiers 6) Create and manage DB subsets or intelligently synthesize TEST data 7) Package, protect and provision BIG data 8) Validate, scrub, enrich and unify data to improve its QUALITY 9) Manage metadata and MASTER data. Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data