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About

Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth.

About

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Telecom & ISP, Health & Pharmacies, Fashion & Sports Retail, Online Casino & Games, FMCG, Beauty Products, Home Retail, Electronics Retail

Audience

Performance marketers at mid to large organizations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$19 per month
Unlimited Reports
Unlimited Users
3 Data sources
2 Data Destinations
API+Database access
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Excellent attribution model, complete customer story map, and exceptional customer support. Also, the software is evolving so I am sure that it will cover my future needs

Cons

  • I did not find anything yet. I am continuing to go deeper int all its capabilities, so we will see.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nepa
Founded: 2006
Sweden
nepa.com/solutions/marketing-intelligence-suite/

Company Information

Windsor.ai
Founded: 2017
Switzerland
windsor.ai/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUEâ„¢
Keen

Keen

Keen Decision Systems
Trackier

Trackier

CloudStuff Technology Pvt Ltd
LeadsRx Attribution

LeadsRx Attribution

LeadsRx, Inc.

Categories

Categories

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

AdRoll
AppsFlyer
Azure Blob Storage
Google Analytics
Google Campaign Manager 360
Google Search Ads 360
Google Search Console
Google Sheets
Intercom
Klaviyo
LinkedIn
Magento
Magento Business Intelligence
Mailchimp
Microsoft Power BI
Outbrain
RTB House
Salesforce
X Ads (Twitter Ads)
Zoho Analytics

Integrations

AdRoll
AppsFlyer
Azure Blob Storage
Google Analytics
Google Campaign Manager 360
Google Search Ads 360
Google Search Console
Google Sheets
Intercom
Klaviyo
LinkedIn
Magento
Magento Business Intelligence
Mailchimp
Microsoft Power BI
Outbrain
RTB House
Salesforce
X Ads (Twitter Ads)
Zoho Analytics
Claim Nepa and update features and information
Claim Nepa and update features and information
Claim Windsor.ai and update features and information
Claim Windsor.ai and update features and information