N.Rich vs. TrueTargeting Comparison


N.Rich N Technologies	TrueTargeting Infillion	+	+
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About An ABM platform that has the superior advertising component, with rich segmentation, campaign and opportunity analytics features. Our customers use us to deliver content to their target accounts in a personalised way, generating engagement and 1st party intent data. The data generated is used to trickle down to the relevant individual for a more personalised approach, increasing the chances of a successful business transaction. Split your target account list into several buckets to increase the relevancy of your content when advertising your value proposition. Make use of our segmentation features to increase your reach based on firmographic and technographic data. Separate high intent accounts and target them with lead generation content.	About TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Performance and ABM marketers in need of a performance oriented solution	Audience Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information N Technologies United Kingdom n.rich/	Company Information Infillion Founded: 2008 United States infillion.com/data/truetargeting/
Alternatives Radiate B2B	Alternatives ReTargeter
ZoomInfo Marketing ZoomInfo	Tamoco
Terminus Terminus Software	e-X Advertising Intelligence Platform Exponential
Slintel	InMarket
Demandbase View All	Affinity Answers View All
Categories Account Based Marketing Supported Account Data Management Supported Buyer Intent Supported Campaign Management Supported Content Marketing Supported Lead Generation Supported Market Intelligence Supported Marketing Analytics Supported Marketing Attribution Supported Sales Enablement Supported Technographic Data Supported	Categories Advertising Supported
Show More Features Account Based Marketing Features Analytics Not Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Not Supported Customer Journey Mapping Not Supported Customer Profiles Not Supported Intent Data Supported Lead Notifications Not Supported Lead Scoring Not Supported Campaign Management Features Channel Management Not Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported Content Marketing Features Audience Targeting Supported Brand Management Not Supported Campaign Management Supported Categorization / Grouping Not Supported Conversion Tracking Supported Distribution Management Not Supported Editorial Calendar Not Supported Multi-Channel Publishing Not Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Supported Conversion Tracking Not Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Not Supported Predictive Analytics Not Supported ROI Tracking Not Supported
Integrations Adobe Marketo Engage Supported DoubleVerify Not Supported Eloqua Supported Experian Connect Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Infillion XGraph Not Supported LiveRamp Not Supported Oracle BlueKai Not Supported Salesforce Supported Semasio Not Supported TransUnion Digital Business Profile Not Supported TransUnion TruVision Not Supported Show More Integrations View All 5 Integrations	Integrations Adobe Marketo Engage Not Supported DoubleVerify Supported Eloqua Not Supported Experian Connect Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Infillion XGraph Supported LiveRamp Supported Oracle BlueKai Supported Salesforce Not Supported Semasio Supported TransUnion Digital Business Profile Supported TransUnion TruVision Supported Show More Integrations View All 8 Integrations
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