Mixpanel vs. SplitMetrics Optimize Comparison


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About At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.	About SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. SplitMetrics Optimize is part of SplitMetrics' ecosystem. SplitMetrics is the mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth. From Apple Ads optimization and ASO to multichannel ad buying and end-to-end creative production, SplitMetrics brings together proprietary market intelligence, AI purpose-built for mobile growth, and 10 years of app marketing expertise to help you hit your targets across every mobile marketing channel.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations	Audience Mobile publishers: marketers, user acquisition managers, CMOs, app growth managers
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $89 per month Free Version Supported Free Trial Supported	Pricing $13,600/year Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms. Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making. This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies. We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market. Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us. Cons Mixpanel has no built-in guides to help solve problems without contacting support. The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent. We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer. Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics. One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Mixpanel Founded: 2009 United States mixpanel.com	Company Information SplitMetrics Founded: 2014 United States splitmetrics.com/optimize/
Alternatives Segment Twilio	Alternatives AppTweak
Smartlook	SplitMetrics Acquire SplitMetrics
Kubit	Kochava
Pendo	Zarget Osmnez Technologies
Gainsight View All	Smartlook View All
Categories AB Testing Supported Conversion Tracking Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Customer Retention Supported Data Analysis Supported Digital Analytics Supported eCommerce Analytics Supported eCommerce Tools Supported Machine Learning Supported Marketing Analytics Supported Mobile App Analytics Supported Predictive Analytics Supported Product Analytics Supported Product Management Supported Web Analytics Supported Website Optimization Tools Supported	Categories AB Testing Supported Conversion Rate Optimization Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Marketing Supported
AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Not Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Show More Features Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Not Supported Feedback Collection Supported Gamification Not Supported Live Chat Not Supported Video Content Supported Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Not Supported Templates Not Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Not Supported Text Analytics Not Supported Machine Learning Features Deep Learning Not Supported ML Algorithm Library Supported Model Training Supported Natural Language Processing (NLP) Not Supported Predictive Modeling Supported Statistical / Mathematical Tools Supported Templates Not Supported Visualization Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Not Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Not Supported Sentiment Analysis Not Supported Product Management Features Collaboration Supported Feedback Collection Not Supported Idea Management Supported Milestone Tracking Supported Prioritization Supported Product Roadmapping Supported Release Management Not Supported Requirements Management Not Supported Resource Management Supported Workflow Management Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Not Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Supported	AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Show More Features Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Not Supported Engagement Monitoring Supported In-App Marketing Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported
Integrations AppsFlyer Supported Branch Supported Facebook Supported Kochava Supported RevenueCat Supported BigLittle RevenUp Supported Gainsight Supported Gatsby Supported GrowthBook Supported Herow Supported HubSpot Data Hub Supported Hyperaktiv Supported MoEngage Supported Narrative BI Supported Neyox Supported PlotProjects Supported Slemma Supported Startdeliver Supported Upollo Supported Wufoo Supported Show More Integrations View All 307 Integrations	Integrations AppsFlyer Supported Branch Supported Facebook Supported Kochava Supported RevenueCat Supported BigLittle RevenUp Not Supported Gainsight Not Supported Gatsby Not Supported GrowthBook Not Supported Herow Not Supported HubSpot Data Hub Not Supported Hyperaktiv Not Supported MoEngage Not Supported Narrative BI Not Supported Neyox Not Supported PlotProjects Not Supported Slemma Not Supported Startdeliver Not Supported Upollo Not Supported Wufoo Not Supported Show More Integrations View All 10 Integrations
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