MixCommanderCommanders Act
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Objective PlatformObjective Partners
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Related Products
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About
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.
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About
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Audience
Marketing Analytics solution for companies
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$0.01/month
Free Version
Not Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationCommanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/
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Company InformationObjective Partners
Founded: 2014
Netherlands
www.objectivepartners.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Not Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Not Supported
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Integrations
TrackAd
Not Supported
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