Matomo vs. UserSplit Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About User behavior analytics at your fingertips! Trace the flow, conversion metrics, and important events throughout the user journey. The simple and easiest analytics you can ever have. Real-time & overdue user analytics won't be a big deal. Discover your users' needs with in-depth & focused insights. Easy to export the user analytics data for consideration. Set alert of user important action that you want to control. Control your desired pages through funnel analysis. Discover your users in terms of their exact presence on your website pages, demographics, and interests. Mainly, you can control the traffic and the engagement on your product's existence in a certain way. Set the funnel analytics to monitor how many users come through your desired page to take your desired action. It makes easier visualization on your funnel stages and yes it helps you to identify your user drop-off.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Companies and businesses in need of a tool to trace and analyze user metrics to improve the customer journey
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported	Pricing $19 per month Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information UserSplit Founded: 2021 United Kingdom usersplit.com
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Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported	Categories Customer Journey Mapping Tools Supported Digital Analytics Supported
Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations 21YunBox Supported AccessOwl Supported Aidaptive Supported Data Virtuality Supported Discourse Supported DreamApply Supported Leo Supported Mazaal AI Supported Mazaé Supported ODOSCOPE Supported Publitas Supported Syntasa Supported TYPO3 Supported Varify.io Supported Workfolio Website Supported Zapier Not Supported Zenario CMS Supported Zoho SalesIQ Supported eXTReMe-IP-Lookup Supported upSWOT Supported Show More Integrations View All 53 Integrations	Integrations 21YunBox Not Supported AccessOwl Not Supported Aidaptive Not Supported Data Virtuality Not Supported Discourse Not Supported DreamApply Not Supported Leo Not Supported Mazaal AI Not Supported Mazaé Not Supported ODOSCOPE Not Supported Publitas Not Supported Syntasa Not Supported TYPO3 Not Supported Varify.io Not Supported Workfolio Website Not Supported Zapier Supported Zenario CMS Not Supported Zoho SalesIQ Not Supported eXTReMe-IP-Lookup Not Supported upSWOT Not Supported Show More Integrations View All 1 Integration
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