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About

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

About

Get clarity on your True Lead Value every step of the way. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels. Built by marketers, for marketers. Understand how each touchpoint in your marketing increases or decreases the value of your leads. Combine touchpoints and lead sources to understand which traffic sources are the most valuable, and track revenue through the entire lifetime of the customer — even years later. Get actionable insights without any coding, spreadsheet exporting, or pivot tables. Get answers to your burning questions in seconds. bring in your existing data, no coding required. Combine data directly from your email marketing tool, merchant accounts and more -- giving you 100% accuracy in your revenue and lead reporting.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations interested in a cloud or on-premises open source web analytics solution

Audience

Marketers that need a data analytics tool designed to understand how sales are converted into revenue

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$23 per month
Free for on-premise use
Free Version
Free Trial

Pricing

$95/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis.
  • It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

Cons

  • Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like!
  • Overall it's an outstanding open-source analytics platform.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Company Information

SegMetrics
Founded: 2015
United States
segmetrics.io

Alternatives

Alternatives

Extellio

Extellio

Extellio International AB

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Business Intelligence Features

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Integrations

Adobe Marketo Engage
Aidaptive
Cal ID
Caraste
CodeTwo Email Signatures 365
Conzent
Data Virtuality
Google Ads
ITONICS
Klaviyo
MemberMouse
PayPal
Readymag
Sitejet
Stackhero
Workfolio Website
XWiki
Zenario CMS
eXTReMe-IP-Lookup
upSWOT

Integrations

Adobe Marketo Engage
Aidaptive
Cal ID
Caraste
CodeTwo Email Signatures 365
Conzent
Data Virtuality
Google Ads
ITONICS
Klaviyo
MemberMouse
PayPal
Readymag
Sitejet
Stackhero
Workfolio Website
XWiki
Zenario CMS
eXTReMe-IP-Lookup
upSWOT
Claim Matomo and update features and information
Claim Matomo and update features and information
Claim SegMetrics and update features and information
Claim SegMetrics and update features and information