Matomo vs. PageDuel Comparison


Matomo 5.0 out of 5 stars	PageDuel Doteli LLC	+	+
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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About PageDuel is a hosted web analytics, A/B testing, and revenue attribution platform for founders, SaaS and e-commerce teams, and agencies managing websites. A 3 KB website snippet tracks visitors, goals, funnels, campaigns, and purchases, connecting revenue to acquisition sources and experiment variants. Teams can review visitor journeys, run unlimited experiments with a no-code visual editor, and personalize page content by URL. The service also offers public read-only dashboards, browser and server-side tracking, and first- and last-touch attribution. Its remote MCP server lets compatible AI assistants read analytics and experiment results and, with write access, create goals, funnels, and experiments. PageDuel uses first-party cookies, does not track across sites, supports consent-first setups, and includes visitor-data export and deletion. The Growth plan adds AI-generated variants. Pricing scales with monthly event volume.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Indie hackers, SaaS teams, Shopify stores, and small CRO agencies.
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported	Pricing $9/month Starter starts at $9/month for 10,000 monthly events, one website, and one team member. Growth starts at $19/month for 10,000 monthly events, 30 websites, and 30 team members. Pricing scales with monthly event volume; annual billing includes two months free. Both plans include analytics, unlimited A/B experiments, revenue attribution, and MCP access. A 14-day free trial is available without a credit card. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information Doteli LLC Founded: 2026 United States pageduel.com
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Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported	Categories AB Testing Supported Web Analytics Supported
AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations 21YunBox Supported AccessOwl Supported Contentserv Supported Data Virtuality Supported DataUnlocker Supported Discourse Supported Dome Supported Kamatera Supported Magnolia Supported Sociuu Supported Stackhero Supported Syntasa Supported TYPO3 Supported Workers by Delos Supported Wplino Supported XWiki Supported Zoho SalesIQ Supported eXTReMe-IP-Lookup Supported iubenda Supported upSWOT Supported Show More Integrations View All 58 Integrations	Integrations 21YunBox Not Supported AccessOwl Not Supported Contentserv Not Supported Data Virtuality Not Supported DataUnlocker Not Supported Discourse Not Supported Dome Not Supported Kamatera Not Supported Magnolia Not Supported Sociuu Not Supported Stackhero Not Supported Syntasa Not Supported TYPO3 Not Supported Workers by Delos Not Supported Wplino Not Supported XWiki Not Supported Zoho SalesIQ Not Supported eXTReMe-IP-Lookup Not Supported iubenda Not Supported upSWOT Not Supported Show More Integrations View All 3 Integrations
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