Adobe Marketo Engage vs. Nimble Comparison


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About Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.	About Nimble is the Team Relationship CRM — built for the whole company, not just the sales team. Sales and marketing get the tools they need to scale revenue: pipeline, email marketing, sequences, and web forms. The rest of the company — customer success, recruiting, partnerships, business development — works from that same shared relationship record instead of getting left to spreadsheets and inboxes. Most teams stitch together five separate tools to cover what one platform should do — a CRM, a data-enrichment tool, an outreach sequencer, a prospecting tool, and an email marketing platform — at a cost of roughly $600 per user per month before anyone's sent an email. Nimble replaces all of that with one all-in-one platform and one shared record, at a fraction of the cost.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth	Audience Relationship builders across the whole company — using Gmail, Google Workspace, or Microsoft 365 — outgrowing spreadsheets or frustrated with complex CRMs.
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. Free Version Not Supported Free Trial Supported	Pricing $24.90 per user per year Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.6 / 5 features 4.3 / 5 design 4.6 / 5 support 4.7 / 5 Read all reviews
Pros & Cons from Real Users Pros I love that it integrates with Salesforce to help me know how customers are connecting with our content. The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website. Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier. It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails. 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes. Cons Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end. It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests. I have been using this in my current company for around a year now, but I have not found any issues with this software. I never encountered any problem with this platform. Not at all. I loved it's every features and everything is well designed.	Pros & Cons from Real Users Pros Nimble helps to connect and collaborate with marketing and lead approaching teams. The user interface is super clean and easy to navigate. Easy to engage with leads using unified communications. Customer support is very helpful. Mainly the Nimble dashboard presents all the tools we need to do labor management. One of the main characteristics that makes Nimble stand out is its efficient integration with Office 365 and with social networks that we manage such as LinkedIn or Twitter, where we centrally manage contacts and capture the way we communicate. Nimble is the ideal tool to establish business ties, with easy access and a mobile tool which allows us to work from wherever we are. Its interface is intuitive and transports us to a more effective work methodology, its CRM is complete and unifies other tools that enhance its capacity and efficiency. In the same way, it is perfect for capturing potential clients, interacting with them, and sending them our message so that in this way we can strengthen ties. Customer support provides online help whenever we need it, they are efficient in their responses, in addition to this they provide full support. Real-time notifications are essential to keep us abreast of any updates. Lastly, it provides ample space for organizing tasks, creating ordered layers that contribute to time and task management, being a powerful weapon in our daily work. It is a tool that offers the basics necessary to carry out good work management. It is part of a centralized system where it is possible to operate various functions, be it our email, where we look at the inbox and we can even work on digital marketing via email. The interface and tools are very good, from a single glance I can work on everything, without having to go from one place to another, Nimble also provides ease of connection and integration of applications, where it is possible for us to achieve our CRM work, interacting with each social network that we need and communication with each of our clients. Similarly, it provides us with the ability to store documents and databases, where we can see all the status of our customers, have all the information at hand for the application of the sales funnel and marketing campaigns. Likewise, it is the ideal platform to keep our workflow active, supervising the fulfillment of tasks, the follow-up of projects and the proper performance of activities within the framework of the organization and labor proactivity. The calendar is an excellent plus for planning and managing our work, putting everything in order and prioritizing important issues day by day. Nimble is the best email marketing tool on the market at the moment, it has the best scheduling and editing panels and allows us to manage in an organized way all our contacts helping us to identify potential customers quickly. One of the best CRM platforms with a wide variety of features. With Nimble, you get everything in one place from a social calendar, messages, and critical information. It's a tool that helps a lot in marketing, but you can also have multiple active emails organized and stored in the cloud, so you'll never have a loss of information. I love adding people to Nimble through its browser add-on by highlighting an email address or phone number. It's effortless and intuitive, just what any small, medium, or significant business needs. Integrating with social networks will allow you to get closer to your customers in a surprising way. Cons I haven't found any downside in my 6 months of usage. Among the negative points, I can highlight that it needs a cost adjustment, better adapt the plans so that it is much more accessible to the public, for example, I require more storage and having a little more extra seems too high a cost. The summary of data that we could previously appreciate from the contacts is important, it is no longer like that, and we must enter to be able to see important things such as the phone number or email, in my opinion this can be adjusted in the contacts’ interface. The customization capacity is somewhat limited, configuring the formats can become too complicated when I feel that it is something that should be simpler. We are still in a learning process, trying to adapt to the user experience that Nimble offers and to see everything negative as positive. I think some updates are needed, we feel as a team that we need to adjust things to adapt the interface for our work comfort, this is what the work management experience is all about, adjust everything to make Nimble our preferred work system, so that if we want there to be updates that allow much more customization. On the other hand, the templates for email marketing are limited and do not allow us to adjust as we need to transmit our message, it would be ideal to have greater editing capacity. In comparison, the price of Nimble is high, although it compensates for everything it offers. The storage is very little for what they charge and it is annoying since we need enough space in the cloud. I am genuinely delighted with Nimble and don't have much I can criticize; maybe the only detail is that I wish their mobile app were much better than it is; this would give us much more convenience anywhere, working more effectively from a mobile.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Not Supported
Company Information Adobe Founded: 1982 United States business.adobe.com/products/marketo.html	Company Information Nimble Founded: 2010 United States www.nimble.com
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HubSpot CRM HubSpot	Outreach
HubSpot Customer Platform HubSpot View All	HubSpot Sales Hub HubSpot View All
Categories Account Based Marketing Supported AI Marketing Supported Campaign Management Supported eCommerce Marketing Supported Email Marketing Supported Lead Generation Supported Lead Management Supported Lead Nurturing Supported Marketing Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Personalization Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Social Media Management Supported Social Media Marketing Supported	Categories Contact Management Supported CRM Supported Email Tracking Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported
Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Supported Workflow Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Supported Channel Management Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Not Supported Data Import/Export Supported Data Mining Not Supported Data Verification Not Supported Email Integration Supported Lead Scoring Supported List Building Not Supported Performance Management Not Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Not Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Not Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Not Supported Customer Profiles Not Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported	Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Supported Search Not Supported Task Management Supported Templates Supported Workflow Management Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Supported Performance Metrics Not Supported Proposal Generation Supported Referral Tracking Not Supported Sales Forecasting Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Supported Data Import/Export Not Supported Data Mining Not Supported Data Verification Not Supported Email Integration Not Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features CRM Features Calendar/Reminder System Supported Call Logging Not Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Not Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Not Supported Contact Management Features Activity Management Supported Appointment Management Supported Contact Database Supported Contact History Supported Contact Import/Export Supported Customer Pipeline Supported Email Marketing Supported Group Management Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Supported Search / Filter Supported Segmentation Supported Shared Contacts Supported Social Media Integration Supported Email Tracking Features A/B Testing Not Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Not Supported Location Tracking Not Supported Team Management Supported
Integrations AppointmentCore Supported Cisco Webex Supported Eventbrite Supported GoTo Webinar Supported Hootsuite Supported HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Data Hub Supported HubSpot Marketing Hub Supported Integry Supported Kayako Supported Kixie PowerCall & SMS Supported LeadsBridge Supported NetSuite Supported Pirsonal Supported Quickwork Supported Retently Supported Sugar Sell Supported Textellent Supported Wufoo Supported Show More Integrations View All 765 Integrations	Integrations AppointmentCore Supported Cisco Webex Supported Eventbrite Supported GoTo Webinar Supported Hootsuite Supported HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Data Hub Supported HubSpot Marketing Hub Supported Integry Supported Kayako Supported Kixie PowerCall & SMS Supported LeadsBridge Supported NetSuite Supported Pirsonal Supported Quickwork Supported Retently Supported Sugar Sell Supported Textellent Supported Wufoo Supported Show More Integrations View All 132 Integrations
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