Mailchimp vs. SmartrMail Comparison


Mailchimp Intuit Mailchimp	SmartrMail	+	+
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About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.	About Get more sales with personalized email marketing. SmartrMail provides all the tools for your e-commerce store to get more sales from email marketing. Easy-to-use automation, beautiful newsletters and advanced segmentation. SmartrMail also analyses your customers’ purchase history and browsing behaviour to deliver automated, individual personalized emails. We send your customers the products they’ll like, at the right time.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.	Audience
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.99 per month Free Version Not Supported Free Trial Supported	Pricing $29/month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.8 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.	Pros & Cons from Real Users Pros SmartrMail makes automated processed email marketing simple drag and drop to edit the design the templates Provides great insights about campaign engagement. SmartrMail is an automated and simplified email marketing tool. It gives you easy to start your email campaign with appealing pre-built email templates. The email can be scheduled and personalized. Simple to use interface. Product recommendation emails which are an excellent feature - presenting your subscribers with products they are most likely to purchase. The staff are fantastic at SmartrMail and are continually moving forward to enhance the program for their users. Amazing support staff and willingness to help an expand the platform Everything. It makes writing a marketing email so easy. You can embed products easily simply by typing the SKU/name. You can easily see how many sales you got per email with easy to read stats. Fantastic support too. It is so much easier to use than Mailchimp. Cons Take more time to deliver the email. Recommended. It's a great tool for email marketing campaigns. No cons. There is nothing I don't like about the software or the service. There are some limitations with customer segment I haven't encountered anything yet that I don't like.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com	Company Information SmartrMail Founded: 2016 www.smartrmail.com
Alternatives ActiveCampaign	Alternatives Maropost Marketing Cloud Maropost
Maropost Marketing Cloud Maropost	Mailpro Maxony
Act!	Remarkety
HubSpot Marketing Hub HubSpot	Drip
Constant Contact View All	Campaigner j2 Global View All
Categories Bulk Email Supported Campaign Management Supported Conversion Rate Optimization Supported CRM Supported Domain Name Registrars Supported Drag and Drop Email Builders Supported eCommerce Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Personalization Supported Email Template Design Supported Email Tracking Supported Go-To-Market Supported Landing Page Supported Lead Scoring Supported Marketing Automation Supported Retargeting Supported SMS Marketing Supported Social Media Advertising Supported Social Media Management Supported Social Media Marketing Supported Website Builder Supported	Categories Email Marketing Supported Email Personalization Supported Email Template Design Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Not Supported Potential Issue Identification Not Supported Premade Templates Not Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Not Supported Theme Editor Not Supported Show More Features CRM Features Calendar/Reminder System Not Supported Call Logging Not Supported Document Storage Not Supported Email Marketing Supported Internal Chat Integration Not Supported Lead Scoring Not Supported Marketing Automation Integration Supported Mobile Access Not Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Not Supported Territory Management Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Domain Name Registrars Features DNS Service Not Supported Domain Parking Supported Domain Privacy Supported Email Hosting Not Supported Extended Expiration Protection Not Supported SSL Certificates Not Supported Web Hosting Not Supported Website Builder Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Supported Team Management Not Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Not Supported Templates Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Not Supported Multi-User Collaboration Not Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Website Builder Features Auto Update Not Supported Content Import / Export Not Supported Drag & Drop Supported Invoices Not Supported Landing Pages / Web Forms Supported Newsletter Management Supported Online Booking Not Supported Online Store Builder Not Supported Pre-built Templates Supported Real Time Editing Supported SEO Supported Survey Builder Not Supported White Label Not Supported eCommerce Features Catalog Management Not Supported Channel Management Not Supported CRM Not Supported Customer Accounts Supported Data Security Not Supported Email Marketing Supported Inventory Management Not Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Not Supported Order Management Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported
Integrations Axis LMS Supported Causal Supported Kixie PowerCall & SMS Supported Pandium Supported Personizely Supported Playable Supported Retention.com Supported Shopify Supported Beyonk Supported DonkeyCMS Supported InfoFlo Print Supported Kobas Supported Lambda Suite Supported MYOB Acumatica Supported Pinpoint Supported RIVN Supported SPP.co Supported Trengo Supported Upnify CRM Supported w3bCRM Supported Show More Integrations View All 2467 Integrations	Integrations Axis LMS Supported Causal Supported Kixie PowerCall & SMS Supported Pandium Supported Personizely Supported Playable Supported Retention.com Supported Shopify Supported Beyonk Not Supported DonkeyCMS Not Supported InfoFlo Print Not Supported Kobas Not Supported Lambda Suite Not Supported MYOB Acumatica Not Supported Pinpoint Not Supported RIVN Not Supported SPP.co Not Supported Trengo Not Supported Upnify CRM Not Supported w3bCRM Not Supported Show More Integrations View All 9 Integrations
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