Mailchimp vs. Selzy Comparison


Mailchimp Intuit Mailchimp	Selzy	+	+
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About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.	About Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.	Audience Marketers, business owners
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.99 per month Free Version Not Supported Free Trial Supported	Pricing $7 per month Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.7 / 5 Read all reviews
Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.	Pros & Cons from Real Users Pros The general layout of the platform is easy to use. Especially the side to create your own email, they make it very easy to make a proper layout to your desires, and the templates they offer are resourceful as well. Selzy is very user friendly and easy to navigate within the dashboard. Has an premade template which can be edited and generate an campaign easily. Selzy excels in user-friendliness, providing an intuitive interface that caters to users of all proficiency levels. Its seamless navigation and straightforward design ensure a hassle-free experience, minimizing the learning curve. Moreover, Selzy boasts a rich array of advanced automation features, empowering users to automate complex tasks with ease. From scheduling workflows to executing intricate processes, Selzy's capabilities enhance productivity and efficiency. Another advantage of Selzy lies in its extensive library of ready-made templates. These templates cover a wide range of use cases, enabling users to kickstart their projects swiftly without the need for extensive setup or customization. This feature not only accelerates workflows but also ensures consistency and quality across projects. Furthermore, Selzy offers exceptional value for money, being notably more affordable compared to other tools in its category. Its competitive pricing makes it an attractive option for individuals and businesses seeking cost-effective automation solutions without compromising on functionality or performance. In summary, Selzy stands out for its ease of use, advanced automation features, extensive template library, and affordability, making it a compelling choice for streamlining workflows and boosting productivity. Selzy provides all solution for email campaign such as Email checker, easy drag and drop email builder, and one click bulk email sender. I think it's one of the best services I used for e-mail marketing. Making newsletters and trigger marketing there is easier than ever. I like It very much. New editor also has a lot of possibilities for personalising your letters and make it looks better than ever. Cons My main issue with it is not being able to save a campaign as a template, and if this is possible it is extremely difficult to do because I've been using it for weeks and still haven't figured it out yet. Its an new email marketing tool but continuously working on improvement. One notable drawback of Selzy is its contact limit, which may need reevaluation. Depending on the subscription plan, users may encounter restrictions on the number of contacts they can manage within the platform. This limitation could pose challenges for businesses with large contact databases or those experiencing rapid growth. Reviewing and potentially adjusting this limit could enhance Selzy's appeal and accommodate the needs of a broader range of users. Pricing has changed many times and Free plan credits are reduced. There are no cons I think. Product has a lot of possibilities for work as businesses
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com	Company Information Selzy Founded: 2022 Cyprus selzy.com
Alternatives ActiveCampaign	Alternatives SendGrid Twilio SendGrid
Maropost Marketing Cloud Maropost	ActiveCampaign
Act!	emfluence Marketing Platform emfluence
Constant Contact	Mailjet Sinch
Klaviyo View All	Constant Contact View All
Categories Bulk Email Supported Campaign Management Supported Conversion Rate Optimization Supported CRM Supported Domain Name Registrars Supported Drag and Drop Email Builders Supported eCommerce Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Personalization Supported Email Template Design Supported Email Tracking Supported Landing Page Supported Lead Scoring Supported Marketing Automation Supported Retargeting Supported SMS Marketing Supported Social Media Advertising Supported Social Media Management Supported Social Media Marketing Supported Website Builder Supported	Categories AB Testing Supported AI Email Writers Supported Bulk Email Supported Chatbot Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email Management Supported Email Marketing Supported Email Template Design Supported Email Tracking Supported Email Verification Supported Personalization Supported Popup Builders Supported Transactional Email Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Not Supported Potential Issue Identification Not Supported Premade Templates Not Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Not Supported Theme Editor Not Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Supported Team Management Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported Show More Features CRM Features Calendar/Reminder System Not Supported Call Logging Not Supported Document Storage Not Supported Email Marketing Supported Internal Chat Integration Not Supported Lead Scoring Not Supported Marketing Automation Integration Supported Mobile Access Not Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Not Supported Territory Management Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Domain Name Registrars Features DNS Service Not Supported Domain Parking Supported Domain Privacy Supported Email Hosting Not Supported Extended Expiration Protection Not Supported SSL Certificates Not Supported Web Hosting Not Supported Website Builder Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Not Supported Templates Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Not Supported Multi-User Collaboration Not Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Website Builder Features Auto Update Not Supported Content Import / Export Not Supported Drag & Drop Supported Invoices Not Supported Landing Pages / Web Forms Supported Newsletter Management Supported Online Booking Not Supported Online Store Builder Not Supported Pre-built Templates Supported Real Time Editing Supported SEO Supported Survey Builder Not Supported White Label Not Supported eCommerce Features Catalog Management Not Supported Channel Management Not Supported CRM Not Supported Customer Accounts Supported Data Security Not Supported Email Marketing Supported Inventory Management Not Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Not Supported Order Management Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Not Supported Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Supported Premade Templates Supported Proofing Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Not Supported Team Management Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Not Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Supported Email Management Features Data Recovery Not Supported Email Archiving Not Supported Email Deletion Not Supported Email Discovery Not Supported Email Monitoring Not Supported Email Recall Not Supported Queue Manager Not Supported Response Management Supported Routing Not Supported Shared Inboxes Not Supported Signature Management Not Supported Spam Blocker Not Supported Whitelisting / Blacklisting Not Supported Email Verification Features Bulk Email Verification Supported Catch-all Server Detection Not Supported Disposable Email Detection Not Supported Domain Check Not Supported Mail Server Validation Not Supported Single Email Verification Not Supported Spam Trap Detection Not Supported Syntax Check Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Supported Account Based Marketing Supported Behavioral Targeting Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Supported Recommendation Engine Supported Website Personalization Supported Transactional Email Features A/B Testing Supported Contact Database Not Supported Dynamic Content Not Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported
Integrations Airtable Supported Albato Supported Google Sheets Supported HubSpot CRM Supported HubSpot Customer Platform Supported Insight Goat AI Supported Jotform Supported Kommo Supported Pipedrive Supported Salesforce Supported Shopify Supported Typeform Supported Webflow Supported WooCommerce Supported WordPress Supported Zendesk Supported Commsor Supported Flowls Supported Kapacitor Supported Kobas Supported Show More Integrations View All 2491 Integrations	Integrations Airtable Supported Albato Supported Google Sheets Supported HubSpot CRM Supported HubSpot Customer Platform Supported Insight Goat AI Supported Jotform Supported Kommo Supported Pipedrive Supported Salesforce Supported Shopify Supported Typeform Supported Webflow Supported WooCommerce Supported WordPress Supported Zendesk Supported Commsor Not Supported Flowls Not Supported Kapacitor Not Supported Kobas Not Supported Show More Integrations View All 19 Integrations
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