Mailchimp

Mailchimp

Intuit Mailchimp
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About

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.

About

Automate the moments that move customers to buy. Stop running email in one tool and SMS in another. Marketing Cloud puts lifecycle messaging in one place: email, SMS, journeys, and audience — so your team isn’t maintaining duplicate segments, suppressions, or reporting when campaigns and automations touch the same customer. Built for eCommerce brands running promotional and retention programs at scale. What you get: * Email and SMS campaigns from one contact spine * Journey Builder for abandoned cart, win-back, post-purchase, and promotional automations * Segmentation, acquisition forms, and landing pages * eRFM analytics and campaign revenue reporting * Deliverability controls: authentication, throttling, ISP feedback, and list hygiene * Integrations with third-party and Maropost-native apps Set it up once. Marketing Cloud takes it from there.

Why Maropost Marketing Cloud is Better than Mailchimp

Maropost Marketing Cloud is a strong Mailchimp alternative for businesses that want affordable email and SMS marketing with capabilities that scale as they grow. Unlike Mailchimp’s contact-based pricing, Maropost Marketing Cloud uses send-based pricing, so businesses don’t pay multiple times for duplicate or inactive contacts. Maropost Marketing Cloud also offers 98% deliverability, deliverability support across all plans, unlimited lists, unified contacts and eRFM analytics for deeper customer segmentation. With conversion-time optimization and advanced journeys, businesses can start with essential email and SMS marketing and add more sophisticated capabilities as their needs evolve.

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Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.

Audience

Digital marketers and growing businesses that need a powerful, scalable email and SMS marketing platform to create personalized campaigns, automate customer journeys, segment audiences and improve customer engagement.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$9.99 per month
Free Version Not Supported
Free Trial Supported

Pricing

$29 per month
Email and SMS in one place. Marketing Cloud is Maropost's email and SMS marketing platform for commerce businesses: campaigns, journeys, and segmentation. One audience, no switching tools. Plans scale with your contact list.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.7 / 5
features 4.5 / 5
design 4.6 / 5
support 4.4 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool.
  • Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful.
  • Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would.
  • Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful.
  • I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature.

Cons

  • You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future.
  • Slightly more suited to American consumers. But easy to adapt for NZ.
  • Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those.
  • If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!!
  • I don’t like your lack of response. We have tried to reach you via chat and an email.

Pros from Real Users

Pros

  • We really liked how easy it was to switch and replace Maropost with a better alternative such as ActiveCampaign.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Intuit Mailchimp
Founded: 2001
United States
www.mailchimp.com

Company Information

Maropost
Founded: 2011
Canada
www.maropost.com

Alternatives

Alternatives

1PointMail

1PointMail

1Point Interactive, LLC.
SendGrid

SendGrid

Twilio SendGrid

Categories

Categories

eCommerce Supported

Maropost Marketing Cloud helps ecommerce businesses use store, customer and purchase data to deliver more relevant email and SMS marketing. Ecommerce marketers can segment audiences based on purchase history and customer behavior, personalize campaigns and create journeys around key moments such as welcome, abandoned cart, post-purchase, repeat purchase, lapse and re-engagement. Maropost Marketing Cloud brings ecommerce email marketing together with segmentation, behavioral triggers and customer insights, helping brands turn their data into targeted communications that support conversion, retention and repeat purchases.

Maropost Marketing Cloud helps ecommerce marketers turn customer data into personalized communications that support conversion, retention and customer lifetime value. Marketers can create targeted email and SMS campaigns, segment audiences using behavioral and purchase data, and build automated journeys around key lifecycle moments. Customer insights help teams identify high-value, engaged, at-risk and inactive audiences and tailor communications accordingly. From acquisition and conversion to post-purchase engagement, repeat purchases and re-engagement, Maropost Marketing Cloud helps ecommerce teams build stronger customer relationships and drive long-term revenue. 

Email Marketing Supported

Maropost Marketing Cloud is an email and SMS marketing platform for businesses that need to create, send, personalize and measure campaigns at scale. Marketers can build promotional and lifecycle emails, run SMS and text message marketing campaigns, segment audiences, A/B test content and track performance. Maropost Marketing Cloud includes customizable email templates, a drag-and-drop email builder and HTML/CSS flexibility. Contact 360 and eRFM analysis help teams use engagement and customer data to target valuable segments, while email deliverability tools and specialist support help campaigns reach the inbox.

Maropost Marketing Cloud makes it easy to create professional, on-brand emails with flexible email templates and design tools. Marketers can choose from customizable email marketing templates, build campaigns quickly with a drag-and-drop email builder, or use HTML and CSS for greater design control. The email template builder makes it easy to create, customize and reuse branded layouts across campaigns, while personalization and dynamic content help tailor emails to different audiences. Maropost Marketing Cloud gives teams the flexibility to create sophisticated email designs without starting every campaign from scratch.

Marketing Supported

Maropost Marketing Cloud is an email and SMS marketing platform that helps businesses create, send, personalize and measure customer communications at scale. Marketers can build targeted email and SMS campaigns, segment audiences using customer and engagement data, personalize content and track campaign performance. Maropost Marketing Cloud also enables automated customer journeys using behavioral triggers for experiences such as welcome, post-purchase, lapse and re-engagement. With advanced segmentation, reporting and personalization in one platform, Maropost Marketing Cloud helps businesses deliver more relevant communications throughout the customer lifecycle.

Maropost Marketing Cloud provides email and SMS marketing automation through customer journeys, behavioral triggers and automated communications. Marketers can build email automation for welcome, abandoned cart, post-purchase, lapse and re-engagement journeys, with SMS incorporated at relevant points in the customer journey. Journey Builder enables teams to use triggers, conditions, waits and branching paths to determine when and how customers receive messages. This helps businesses automate email and SMS marketing based on customer behavior, delivering timely, personalized communications at scale.

Maropost Marketing Cloud helps ecommerce businesses connect email, SMS and push within coordinated customer journeys. Marketers can use behavioral, engagement and purchase data to trigger communications across channels based on actions such as browsing, abandoning a cart, purchasing or becoming inactive. Journey Builder enables teams to combine email, SMS and push within the same automated path, using triggers, conditions, waits and branching to determine the next message and channel. This helps ecommerce brands deliver timely, personalized experiences across multiple touchpoints throughout the customer lifecycle.

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Not Supported
Code From Scratch Not Supported
Drag & Drop Editing Supported
Image Library Not Supported
Import HTML Code Not Supported
Mobile-Friendly / Responsive Not Supported
Potential Issue Identification Not Supported
Premade Templates Not Supported
Proofing Not Supported
Reporting / Analytics Not Supported
Text Editor Not Supported
Theme Editor Not Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Not Supported

eCommerce Features

Catalog Management Not Supported
Channel Management Not Supported
CRM Not Supported
Customer Accounts Supported
Data Security Not Supported
Email Marketing Supported
Inventory Management Not Supported
Kitting Not Supported
Loyalty Program Not Supported
Mobile Access Not Supported
Multi-Store Management Not Supported
Order Management Supported
Product Configurator Not Supported
Promotions Management Not Supported
Returns Management Not Supported
Reviews Management Not Supported
SEO Management Not Supported
Shopping Cart Not Supported
Templates Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Not Supported
Website Visitor Tracking Not Supported

CRM Features

Calendar/Reminder System Not Supported
Call Logging Not Supported
Document Storage Not Supported
Email Marketing Supported
Internal Chat Integration Not Supported
Lead Scoring Not Supported
Marketing Automation Integration Supported
Mobile Access Not Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Not Supported
Territory Management Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Domain Name Registrars Features

DNS Service Not Supported
Domain Parking Supported
Domain Privacy Supported
Email Hosting Not Supported
Extended Expiration Protection Not Supported
SSL Certificates Not Supported
Web Hosting Not Supported
Website Builder Supported

Email Tracking Features

A/B Testing Supported
Audience Segmentation Supported
Campaign Management Supported
Event-Based Notifications Supported
Location Tracking Supported
Team Management Not Supported

Landing Page Features

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Not Supported
Templates Supported

Retargeting Features

A/B Testing Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Supported
Geo Targeting Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Supported

SMS Marketing Features

2-Way Messaging Not Supported
Artificial Intelligence Supported
Contact Management Not Supported
Mass Texting Not Supported
Message Personalization Not Supported
MMS Not Supported
Mobile Coupons Not Supported
Mobile Keywords Not Supported
Polls / Voting Not Supported
Reporting/Analytics Not Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Not Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Not Supported
Multi-User Collaboration Not Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Not Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Website Builder Features

Auto Update Not Supported
Content Import / Export Not Supported
Drag & Drop Supported
Invoices Not Supported
Landing Pages / Web Forms Supported
Newsletter Management Supported
Online Booking Not Supported
Online Store Builder Not Supported
Pre-built Templates Supported
Real Time Editing Supported
SEO Supported
Survey Builder Not Supported
White Label Not Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Supported
Premade Templates Supported
Proofing Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

eCommerce Features

Catalog Management Supported
Channel Management Not Supported
CRM Not Supported
Customer Accounts Supported
Data Security Supported
Email Marketing Supported
Inventory Management Supported
Kitting Not Supported
Loyalty Program Supported
Mobile Access Not Supported
Multi-Store Management Supported
Order Management Supported
Product Configurator Supported
Promotions Management Supported
Returns Management Not Supported
Reviews Management Not Supported
SEO Management Not Supported
Shopping Cart Supported
Templates Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Supported
Push Notifications Not Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Multi-Channel eCommerce Features

Catalog Management Not Supported
Channel Management Not Supported
Data Synchronization Not Supported
Email Marketing Supported
Inventory Management Supported
Marketplace Integration Not Supported
Mobile Commerce Not Supported
Order Management Supported
Promotions Management Supported
Returns Management Supported
SEO Management Not Supported
Shopping Cart Supported
Social Commerce Not Supported

Integrations

BDOW! Supported
Campaign Genius Supported
Deadline Funnel Supported
Eventbrite Supported
Facebook Supported
Google Analytics Supported
Hyperise Supported
LeadsBridge Supported
Nanacast Supported
OpenCart Supported
OptinMonster Supported
Retention.com Supported
Salesforce Agentforce Service Supported
Shopify Supported
Stackreaction Supported
Stripe Supported
Taxi for Email Supported
Uplup Supported
ViralSweep Supported
Zoho CRM Supported

Integrations

BDOW! Supported
Campaign Genius Supported
Deadline Funnel Supported
Eventbrite Supported
Facebook Supported
Google Analytics Supported
Hyperise Supported
LeadsBridge Supported
Nanacast Supported
OpenCart Supported
OptinMonster Supported
Retention.com Supported
Salesforce Agentforce Service Supported
Shopify Supported
Stackreaction Supported
Stripe Supported
Taxi for Email Supported
Uplup Supported
ViralSweep Supported
Zoho CRM Supported
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Claim Mailchimp and update features and information