Lead411 vs. Informa TechTarget Priority Engine Comparison


Lead411	Informa TechTarget Priority Engine Informa TechTarget	+	+
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About Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extension	About Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Sales, Marketing, Business Development, Recruiting, Research	Audience Organizations and sales teams that want direct, real-time buyer intent data
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99.00/month Unlimited data packages start at $99.00 per month Free Version Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I really love how easy it is to generate leads with this software in specific locations. The search is the best part! Cons I don't like the limitations each month, but I get why they have it.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Lead411 Founded: 2001 United States www.lead411.com	Company Information Informa TechTarget Founded: 1999 United States www.techtarget.com/products/priority-engine/
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Categories Account Data Management Supported B2B Data Supported Data Enrichment Supported Lead Generation Supported Lead Intelligence Supported Market Intelligence Supported Marketing Account Intelligence Supported Sales Acceleration Supported Sales Enablement Supported Sales Engagement Supported Sales Intelligence Supported	Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Inside Sales Supported Marketing Account Intelligence Supported Sales Intelligence Supported
B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Supported Salary Data Supported Technographic Data Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Sales Acceleration Features Campaign Management Supported CPQ Not Supported Dialer Supported Email Sequencing Supported Email Templates Supported Email Tracking Supported List Building Supported Meeting Scheduler Not Supported Predictive Analytics Not Supported Reporting Supported Sales Gamification Not Supported Sales Intelligence Supported Sales Workflow Management Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Supported Task Management Supported Templates Supported Workflow Management Supported	Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Not Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Not Supported Call Recording Not Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Scoring Not Supported Performance Management Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Adobe Marketo Engage Not Supported Agile CRM Supported Bullhorn Supported Copper Supported Eloqua Not Supported Highrise Supported HubSpot Marketing Hub Not Supported Insightly Supported Less Annoying CRM Supported Outreach Supported PersistIQ Supported Pipedrive Supported Salesloft Supported Survey Rocket Supported Vtiger CRM Supported Zendesk Supported monday AI work platform Supported Show More Integrations View All 26 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Adobe Marketo Engage Supported Agile CRM Not Supported Bullhorn Not Supported Copper Not Supported Eloqua Supported Highrise Not Supported HubSpot Marketing Hub Supported Insightly Not Supported Less Annoying CRM Not Supported Outreach Not Supported PersistIQ Not Supported Pipedrive Not Supported Salesloft Not Supported Survey Rocket Not Supported Vtiger CRM Not Supported Zendesk Not Supported monday AI work platform Not Supported Show More Integrations View All 9 Integrations
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