TrackAd

TrackAd

5.0 out of 5 stars
Impact Engine TrackAd

Related Products

  • QuickApps
    Visit Website for QuickApps
  • FAMCare Human Services
    4.3 out of 5 stars 32 Ratings
    Visit Website for FAMCare Human Services
  • Sharesight
    4.0 out of 5 stars 566 Ratings
    Visit Website for Sharesight
  • Adzooma
    4.6 out of 5 stars 253 Ratings
    Visit Website for Adzooma
  • Order.co
    4.6 out of 5 stars 228 Ratings
    Visit Website for Order.co
  • Cadebill
    5.0 out of 5 stars 1 Rating
    Visit Website for Cadebill
  • Wave Browser
    4.9 out of 5 stars 52 Ratings
    Visit Website for Wave Browser
  • Planview Portfolios
    4.2 out of 5 stars 200 Ratings
    Visit Website for Planview Portfolios
  • GetResponse
    4.3 out of 5 stars 1,801 Ratings
    Visit Website for GetResponse
  • Papirfly
    4.5 out of 5 stars 161 Ratings
    Visit Website for Papirfly
Impact Engine:

About

Impact Engine was launched in 2012 as an accelerator fund with the goal of identifying promising entrepreneurs starting businesses with the potential to drive both attractive financial returns and positive social impact. Impact Engine raised two subsequent accelerator funds in 2013 and 2014, all focused on investing in pre-seed stage companies. Across the three accelerator funds, Impact Engine invested in a portfolio of 23 companies. Our mission is to bring more capital to a market where financial returns are linked to positive social and environmental impacts. We manage funds for institutions and individuals that invest in for-profit, positive-impact businesses in private markets, and we bring community together in service of building the impact investing field. We are an investment firm with a mission to bring more capital to a market where financial returns are linked to positive social & environmental impacts.
TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Impact Engine:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
Impact Engine:

Audience

Entrepreneurs searching for an accelerator fund and investment firm solution to start and grow their business
TrackAd:

Audience

Digital advertisers
Impact Engine:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Impact Engine:

API

Offers API Not Supported
TrackAd:

API

Offers API Supported
Impact Engine:

Screenshots and Videos

TrackAd:

Screenshots and Videos

Impact Engine:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
Impact Engine:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Impact Engine:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Impact Engine:

Company Information

Impact Engine
Founded: 2011
United States
www.theimpactengine.com
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
Impact Engine:

Alternatives

Impact Investor Tool

Impact Investor Tool

Impact Institute
TrackAd:

Alternatives

Impact Engine:
TrackAd:
Impact Engine:
Impact Toolkit

Impact Toolkit

The Global Impact Investing Network
TrackAd:
ROIVENUE

ROIVENUE

ROIVENUE™
Impact Engine:
SVX

SVX

Social Venture Connexion
TrackAd:
Impact Engine:
TrackAd:
CPV Lab Pro

CPV Lab Pro

5.0 out of 5 stars
Impact Engine:

Categories

TrackAd:

Categories

Impact Engine:

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported
TrackAd:

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Impact Engine:

Integrations

AT Internet Not Supported
Connexity Not Supported
Criteo Not Supported
Daisycon Not Supported
Eulerian Not Supported
Facebook Not Supported
Google Ad Manager Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Sheets Not Supported
Instagram Not Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Pinterest Not Supported
SaleCycle Not Supported
Salesforce Not Supported
Slack Not Supported
Tripadvisor Not Supported
YouTube Not Supported
trivago Not Supported
TrackAd:

Integrations

AT Internet Supported
Connexity Supported
Criteo Supported
Daisycon Supported
Eulerian Supported
Facebook Supported
Google Ad Manager Supported
Google Ads Supported
Google Analytics Supported
Google Sheets Supported
Instagram Supported
Microsoft Power BI Supported
MixCommander Supported
Pinterest Supported
SaleCycle Supported
Salesforce Supported
Slack Supported
Tripadvisor Supported
YouTube Supported
trivago Supported
Impact Engine:
Claim Impact Engine and update features and information
Claim Impact Engine and update features and information
TrackAd:
Claim TrackAd and update features and information
Claim TrackAd and update features and information