TrackAd5.0 out of 5 stars |
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Related Products
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Impact Engine:
About
Impact Engine was launched in 2012 as an accelerator fund with the goal of identifying promising entrepreneurs starting businesses with the potential to drive both attractive financial returns and positive social impact. Impact Engine raised two subsequent accelerator funds in 2013 and 2014, all focused on investing in pre-seed stage companies. Across the three accelerator funds, Impact Engine invested in a portfolio of 23 companies. Our mission is to bring more capital to a market where financial returns are linked to positive social and environmental impacts. We manage funds for institutions and individuals that invest in for-profit, positive-impact businesses in private markets, and we bring community together in service of building the impact investing field. We are an investment firm with a mission to bring more capital to a market where financial returns are linked to positive social & environmental impacts.
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TrackAd:
About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Impact Engine:
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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TrackAd:
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Impact Engine:
Audience
Entrepreneurs searching for an accelerator fund and investment firm solution to start and grow their business
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TrackAd:
Audience
Digital advertisers
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Impact Engine:
Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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TrackAd:
Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Impact Engine:
API
Offers API
Not Supported
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TrackAd:
API
Offers API
Supported
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Impact Engine:
Screenshots and Videos |
TrackAd:
Screenshots and Videos |
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Impact Engine:
Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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TrackAd:
Pricing
1500€/month
Basic
Free Version
Not Supported
Free Trial
Not Supported
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Impact Engine:
Reviews/
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TrackAd:
Reviews/
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TrackAd:
Pros & Cons from Real UsersPros
Cons
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Impact Engine:
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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TrackAd:
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Impact Engine:
Company InformationImpact Engine
Founded: 2011
United States
www.theimpactengine.com
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TrackAd:
Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Impact Engine:
Alternatives |
TrackAd:
Alternatives |
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TrackAd:
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Impact Engine:
Categories |
TrackAd:
Categories |
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Impact Engine:
Marketing Automation Features
A/B Testing
Not Supported
Analytics / ROI Tracking
Not Supported
Artificial Intelligence
Not Supported
Content / Blogging Platform
Not Supported
Customizable CTAs
Supported
Drip Campaigns
Supported
Dynamic Content
Supported
Landing Pages / Web Forms
Not Supported
Lead Scoring
Not Supported
Sales Intelligence
Supported
Search Marketing
Not Supported
Segmentation
Not Supported
Social Marketing
Not Supported
Website Visitor Tracking
Not Supported
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TrackAd:
Campaign Management Features
Channel Management
Supported
Contact Database
Not Supported
Email Marketing
Not Supported
Event Triggered Actions
Not Supported
Lead Management
Supported
Multi-Campaign
Supported
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Not Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Not Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Supported
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Impact Engine:
Integrations
AT Internet
Not Supported
Connexity
Not Supported
Criteo
Not Supported
Daisycon
Not Supported
Eulerian
Not Supported
Facebook
Not Supported
Google Ad Manager
Not Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Google Sheets
Not Supported
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TrackAd:
Integrations
AT Internet
Supported
Connexity
Supported
Criteo
Supported
Daisycon
Supported
Eulerian
Supported
Facebook
Supported
Google Ad Manager
Supported
Google Ads
Supported
Google Analytics
Supported
Google Sheets
Supported
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Impact Engine:
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TrackAd:
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