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About

Impact Engine was launched in 2012 as an accelerator fund with the goal of identifying promising entrepreneurs starting businesses with the potential to drive both attractive financial returns and positive social impact. Impact Engine raised two subsequent accelerator funds in 2013 and 2014, all focused on investing in pre-seed stage companies. Across the three accelerator funds, Impact Engine invested in a portfolio of 23 companies. Our mission is to bring more capital to a market where financial returns are linked to positive social and environmental impacts. We manage funds for institutions and individuals that invest in for-profit, positive-impact businesses in private markets, and we bring community together in service of building the impact investing field. We are an investment firm with a mission to bring more capital to a market where financial returns are linked to positive social & environmental impacts.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Entrepreneurs searching for an accelerator fund and investment firm solution to start and grow their business

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

1500€/month
Basic
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Impact Engine
Founded: 2011
United States
www.theimpactengine.com

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Impact Investor Tool

Impact Investor Tool

Impact Institute

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™
Impact Toolkit

Impact Toolkit

The Global Impact Investing Network
SVX

SVX

Social Venture Connexion

Categories

Categories

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

AT Internet
Criteo
Daisycon
Eulerian
Facebook
Google Ads
Google Data Studio
Instagram
Kelkoo Group
LinkedIn
MixCommander
Pinterest
RTB House
SaleCycle
Slack
Snapchat
Telegram
Tradedoubler
Tripadvisor
trivago

Integrations

AT Internet
Criteo
Daisycon
Eulerian
Facebook
Google Ads
Google Data Studio
Instagram
Kelkoo Group
LinkedIn
MixCommander
Pinterest
RTB House
SaleCycle
Slack
Snapchat
Telegram
Tradedoubler
Tripadvisor
trivago
Claim Impact Engine and update features and information
Claim Impact Engine and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information