C3 Metrics
Answer your biggest marketing questions including Time to Financial Impact, Buy, Sell, or Hold Current Marketing Investments, Brand Messaging & Creative and Return on Future Marketing Investments. MRC accredited for desktop and mobile web viewability. MRC accreditation provides the highest audited standard for advertising measurement. Audits are performed by one of the big 4 accounting firms. C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.
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SAMETRICA
Map, Measure and Grow your impact on people and the planet. We take out the complexity so you can quantify your results in ESG & impact investing, community programs, and DE&I initiatives. Designed for a broad range of assets, SAMETRICA enables you to measure and grow the environmental and social impact of your investment portfolio. Automate data collection, then leave it to ESGeniusTM, our unique AI engine to translate the activities of your ESG investments into quantifiable metrics. Attract more capital, grow your assets under management and accelerate the impact of your portfolio companies. Increase member loyalty, attract more members, and satisfy compliance reporting requirements (ie: CDFI) by accurately proving the positive impact you’re having in your community with easy data collection and integration, and flexible dashboards and reports. Gain management buy-in, increase the diversity of your workforce.
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Impact Investor Tool
The Impact Investor Tool (IIT) is an advanced cloud-based software designed for fund managers and impact investors to evaluate, compare, and select investment opportunities, monitor and measure the performance of portfolio companies, and aggregate the impacts of investees at the portfolio level. Its calculation core is based on the state-of-the-art impact-weighted accounts framework, developed by the Impact Economy Foundation, Harvard Business School, Rotterdam School of Management, Singapore Management University, and Impact Institute. This enables the measurement and aggregation of various social, environmental, and economic impacts, allowing investors to make decisions based on aggregated impact metrics, such as impact returns, similar to financial metrics like ROI. Unique features of the IIT include the ability to tailor impact models to specific investments, and provide data entry portals to investment analysts and investees.
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Impact Toolkit
The Impact Toolkit is an open resource designed to help investors navigate the landscape of impact measurement and management tools. It allows investors to tailor a list of fit-for-purpose resources and is the most comprehensive database of impact-focused systems, methods, indicators, and data in the world. Users can explore resources by category, geography, target stakeholder, and type, or customize their toolkit by providing information about their role, objectives, geographic focus, and impact areas. The Impact Toolkit is part of IRIS+, a system that makes it easier for investors to translate their impact intentions into real impact results. The GIIN team brings together a passionate group of professionals from around the world who are dedicated to changing the way the world thinks about the power of investment capital to create positive social and environmental impact.
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