Hotjar vs. UserTesting Comparison


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Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website Identity Matrix Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today. 34 Ratings Visit Website Global App Testing Global App Testing (GAT) enables tech teams to conduct testing across 189+ countries with a network of over 60,000 professional testers, using real devices and environments. By leveraging the GAT platform, you can streamline your testing process, boost release quality, and accelerate time-to-market while optimizing budget efficiency. The platform is fully integrated to seamlessly work with your existing DevOps or CI/CD tools. Whether you need ongoing QA support or additional resources to manage peak release cycles, GAT’s integration-driven approach allows you to manage your entire testing workflow—from test initiation to results analysis—without leaving your familiar tools like GitHub, Jira, and TestRail. With our integrated platform, both unscripted exploratory testing and scripted functional test execution can be embedded into your CI/CD and SDLC processes, ensuring perfect alignment with your automation testing tools. 59 Ratings Visit Website Kevel Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%. 96 Ratings Visit Website GetResponse GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. 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Mobile-friendly so guests can book on all devices. Slick and modern design allows you to visually present your hotel’s offering in the best way possible. Remove manual entry and guesswork with automation. Reach, attract, and convert more guests with SiteMinder’s platform. SiteMinder’s #1 ranked Booking Engine brings demand right to your front door. Available with the world’s leading hotel commerce platform and designed from the ground up to optimise every step of the direct hotel booking experience, this is your chance to control your booking journey. 256 Ratings Visit Website VisitUs Reception Internationally recognized organizations such as Yamaha, Nespresso and government authorities have already successfully integrated our visitor management software into their operations They can instantly notify staff of guest arrivals and deliveries, access live visitor tracking, enhance their guest experience and much more – now so can you! Eliminate Paperwork, Automate Guest Logs And Increase Staff Productivity With This Revolutionary Visitor Management System! Seeking ways to improve your front desk and guest reception processes? Or do you want to track visitor hours, automate paper-based sign in and update your site evacuation procedures? Then it’s time to make the switch to VisitUs Reception, the industry leading Visitor Management System taking the business-world by storm. 81 Ratings Visit Website
About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About UserTesting is a leading human insight platform designed to help enterprises capture authentic customer feedback at scale. It leverages a global network of participants and AI-driven analysis to deliver fast, actionable insights across marketing, product, design, and customer experience teams. The platform enables companies to test anything from messaging and creative assets to product features, reducing guesswork and maximizing ROI. UserTesting supports enterprise-grade compliance standards including SOC 2, GDPR, and HIPAA to ensure privacy and security. Trusted by world-renowned brands like Walmart, Microsoft, and Wells Fargo, it drives measurable business outcomes such as increased revenue, faster innovation, and reduced risk. UserTesting empowers organizations to put the real voice of the customer at the center of their decision-making.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers, product managers, and UX designers	Audience Enterprise marketing, product, design, and customer experience teams seeking fast, reliable, and scalable human insight solutions to drive customer-centric business growth
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.9 / 5 support 4.3 / 5 Read all reviews	Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 3.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information UserTesting Founded: 2007 United States usertesting.com
Alternatives Smartlook	Alternatives Usersnap
Extellio Extellio International AB	Dovetail Dovetail Research
Userback	Applause
Mouseflow	UserZoom UserTesting
WebMaxy Analyzer WebMaxy View All	Hotjar View All
Categories Conversion Rate Optimization Customer Experience Customer Feedback Customer Journey Mapping Tools Customer Retention Heatmap Marketing Analytics Session Replay Survey Usability Testing User Research UX Visual Feedback Web Analytics Website Optimization Tools	Categories AB Testing Consumer Video Feedback Customer Experience Mobile App Testing Usability Testing User Research UX Visual Feedback
Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Mobile App Testing Features Functional Testing Installation Testing Interruption Testing Memory Testing Performance Testing Usability Testing
Integrations Desktop.com Shift Adobe XD Atlassian Rovo Checkout X DataUnlocker DrapCode EnjoyHQ FuseCommander HubSpot Marketing Hub Joomla! Mindspun Nekton.ai Parsey Rambox Reveall Ucraft Versoly WeWeb WooCommerce Show More Integrations View All 89 Integrations	Integrations Desktop.com Shift Adobe XD Atlassian Rovo Checkout X DataUnlocker DrapCode EnjoyHQ FuseCommander HubSpot Marketing Hub Joomla! Mindspun Nekton.ai Parsey Rambox Reveall Ucraft Versoly WeWeb WooCommerce Show More Integrations View All 16 Integrations
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