Hotjar vs. UserTesting Comparison


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		Related Products Kubit Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website Testeum Tired of bugs and poor UX going unnoticed despite thorough internal testing? Testeum is the SaaS crowdtesting platform that connects mobile and web app creators with carefully selected testers based on your criteria. Test at any stage, from prototype to production, with self-service options or expert management. Tailor your test audience with specific criteria and environments. Launch UX or functional tests in minutes and get real-time feedback as soon as your campaign starts. Results are delivered in hours, integrated with your bug-tracker or automation tools. Testeum is easy to use, agile-compatible, and gives you detailed insights into your users' expectations. Stop guessing—start knowing. 8 Ratings Visit Website DashboardFox Dashboards, codeless reporting, interactive data visualizations, data level security, mobile access, scheduled reports, embedding, sharing via link, and more. DashboardFox is a dashboard and data visualization solution designed for business users with a no-subscription pricing model. Pay once and you own the software for life. DashboardFox is self-hosted, install on your own server, behind your firewall. Looking for Cloud BI? We offer managed hosting services, but you still retain ownership of your DashboardFox licenses and data. DashboardFox allows your users to drill-down and interact with live data visualizations via dashboards and reports. Business users can create new visualization in a codeless report builder without needing a technical pedigree. An alternative to Tableau, Sisense, Looker, Domo, Qlik, Crystal Reports, and others. 5 Ratings Visit Website Identity Matrix Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today. 34 Ratings Visit Website Semrush Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. 5,688 Ratings Visit Website Seobility Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries. 440 Ratings Visit Website Jotform Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights. 6,362 Ratings Visit Website Global App Testing Global App Testing (GAT) enables tech teams to conduct testing across 189+ countries with a network of over 60,000 professional testers, using real devices and environments. By leveraging the GAT platform, you can streamline your testing process, boost release quality, and accelerate time-to-market while optimizing budget efficiency. The platform is fully integrated to seamlessly work with your existing DevOps or CI/CD tools. Whether you need ongoing QA support or additional resources to manage peak release cycles, GAT’s integration-driven approach allows you to manage your entire testing workflow—from test initiation to results analysis—without leaving your familiar tools like GitHub, Jira, and TestRail. With our integrated platform, both unscripted exploratory testing and scripted functional test execution can be embedded into your CI/CD and SDLC processes, ensuring perfect alignment with your automation testing tools. 48 Ratings Visit Website Kevel Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%. 96 Ratings Visit Website Titan Bend, don’t break with Titan’s flexible business solutions and forms for Salesforce. Our scalable Salesforce Forms and software is rapidly developing a reputation as the gold-standard in Salesforce integration, and it’s easy to see why. Slash time to market, nuke code, and tackle any use case on a single platform. Our best-of-breed forms in Salesforce and applications cater to any industry and it’s our mission to provide custom solutions for difficult problems. Build web portals, sign documents, generate docs, send surveys, automate contracts, fill out forms in Salesforce, and so much more in just a few simple clicks. No code required and AI assisted! This is all 100% Salesforce integrated, empowering you to send data to the #1 CRM and pull it back in real-time. No other product on the market does it better or faster. Our customers and partners are the heartbeat of Titan. If you need a feature, simply request it via our Titan X Lab and we will consider it for our roadmap! 357 Ratings Visit Website
About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About UserTesting transforms the way digital products & experiences are built by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers, product managers, and UX designers	Audience Organizations of any size looking for a complete AB Testing platform
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.9 / 5 support 4.3 / 5 Read all reviews	Reviews/Ratings Overall 4.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 3.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information UserTesting Founded: 2007 United States www.usertesting.com
Alternatives Smartlook	Alternatives Usersnap
Extellio Extellio International AB	Applause
Userback	Optimal Workshop
Mouseflow	Lyssna
WebMaxy Analyzer WebMaxy View All	Hotjar View All
Categories Customer Experience Customer Feedback Customer Journey Mapping Tools Customer Retention Heatmap Marketing Analytics Session Replay Survey Usability Testing User Research UX Visual Feedback Web Analytics Website Optimization Tools	Categories AB Testing Consumer Video Feedback Customer Experience Mobile App Testing Usability Testing User Research UX Visual Feedback
Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Mobile App Testing Features Functional Testing Installation Testing Interruption Testing Memory Testing Performance Testing Usability Testing
Integrations Desktop.com Shift Checkout X Dome DrapCode Funnelll Joomla! Kamili Microsoft Outlook QuickSilk Rippling Segment Spree Commerce Supermetrics Teamstack Trello Ucraft Versori Wix Wplino Show More Integrations View All 87 Integrations	Integrations Desktop.com Shift Checkout X Dome DrapCode Funnelll Joomla! Kamili Microsoft Outlook QuickSilk Rippling Segment Spree Commerce Supermetrics Teamstack Trello Ucraft Versori Wix Wplino Show More Integrations View All 16 Integrations
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