Gupshup vs. Unify CRM Comparison


Gupshup	Unify CRM Unify	+	+
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		Related Products 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 4.3 out of 5 stars 70 Ratings Visit Website for 11x Notifyre Notifyre is a secure online fax and text messaging service for businesses, rated 4.7/5 from 1,187 customer reviews. Pay as you go from 3 cents per fax page and 2 cents per SMS, with no contracts, no hidden fees, and wallet funds that never expire. Why businesses choose Notifyre: - Live chat, phone, and email support from a local U.S. team - A dedicated account manager who guides you through 10DLC registration (the approval US carriers require for business texting) - Free BAA for medical and health organizations, with HIPAA compliance standard on every plan - ISO 27001 certified with AES 256-bit encryption, user access controls, audit trails, and 99.99% uptime Fax features: online fax platform, email to fax and fax to email, fax API, online fax numbers, free fax number porting, and fax broadcast to 20,000+ recipients. Text messaging features: SMS and MMS online, email to SMS, SMS and MMS API, mass texting and SMS marketing, subscriber and opt-out management, bulk contact upload, SMS templates, and personalization fields. Book a 15-min demo for one-on-one 10DLC guidance. 4.8 out of 5 stars 67 Ratings Visit Website for Notifyre Signalmash Signalmash is a boutique CPaaS built for businesses that need reliable communications and real human support behind every interaction. No tiers. No wait times. Real support for faster development and better outcomes for your customers. Our enterprise-grade customer gets a dedicated Slack channel with our engineers. Direct Tier-1 connections with AT&T, Verizon & T-Mobile. 94% first-time 10DLC approval rate. SMS: 10DLC \| Short code \| Toll-free \| SimplyRCS (simplyrcs.ai): RCS Rich \| RCS Media through API & No-Code Platform Voice: SIP Trunking \| VoIP \| Termination \| Origination Numbers/DIDs: Local, short code & toll-free numbers \| BCID (Branded Caller ID) Number Intelligence/Lookup: Subscriber Info (CNAM) \| Carrier Information \| Carrier Type (Fixed or Wireless) \| Federal DNC Status Signalmash enterprise-grade reliability, boutique-level support. 4.9 out of 5 stars 16 Ratings Visit Website for Signalmash Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 4.3 out of 5 stars 8,616 Ratings Visit Website for Zendesk net2phone net2phone is an AI-powered business communication platform for companies serious about customer experience. Trusted by 500,000+ users and backed by 30+ years of experience, net2phone eliminates the friction of scattered channels and disconnected tools, so every conversation drives retention and growth. Unite unifies voice, messaging, video, and chat in one place, with call recording, sentiment analysis, and AI-generated follow-ups. AI Agent automates customer inquiries and workflows across phone and chat in 30+ languages, handing off to humans when needed. Coach AI reviews 100% of interactions to guide agent performance. uContact gives high-volume teams omnichannel routing and real-time dashboards. Every solution integrates with the tools you already use and runs on enterprise-grade security. Beyond software, net2phone provides expert guidance at every step, from setup to integration to ongoing optimization, so your technology delivers measurable results. 4.4 out of 5 stars 197 Ratings Visit Website for net2phone ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 4.4 out of 5 stars 17,400 Ratings Visit Website for ActiveCampaign ShareCRM ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business. 4.8 out of 5 stars 68 Ratings Visit Website for ShareCRM Squaretalk Squaretalk is a powerful contact center solution that transforms how modern teams connect with prospects and customers, convert sales opportunities, and grow their operations. The combination of AI Voice Agents, calling, power dialing, WhatsApp Business messaging, SMS, email, AI-powered automation, and affordable scalability ensures that companies of all sizes shorten their sales cycle and elevate outreach without additional complexity or costs. Squaretalk’s platform offers omnichannel communication, powerful call-handling features, automated transcripts, sentiment analysis, contact management, customizable workflows, advanced reporting, and enterprise-grade security. The internal chat allows for quick sync, better mentoring, smoother escalations, and the unification of internal and external communication in one platform. With local numbers in 150+ popular and niche destinations, we enable businesses to establish and maintain a local presence, build trust, and support their global expansion. 4.8 out of 5 stars 314 Ratings Visit Website for Squaretalk CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 4.5 out of 5 stars 939 Ratings Visit Website for CTM Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 4.7 out of 5 stars 5,195 Ratings Visit Website for Birdeye
About Headquartered in Silicon Valley, Gupshup is a leading conversational messaging platform that enables businesses to build engaging conversational experiences seamlessly across 30+ messaging channels using a single API. Gupshup offers an easy-to-use omnichannel messaging API, advanced bot-building platform and mobile marketing tools. Gupshup's messaging platform handles over 6 billion messages per month enabling over 39,600 businesses send messages to several billion users across popular messaging channels such as SMS, Voice, WhatsApp, Mobile Web, Android RCS, Instagram, Twitter, Telegram, WeChat, FB Messenger, Slack, Viber, Skype and many more. Gupshup's constant innovation enables it to offer market leading features on its platform, enabling developers to build Interactive, Programmable and Rich omni-channel CX journeys across messaging services	About All the tools for business growth using the Unify full-suite mortgage platform. Unify gives top mortgage professionals the software needed to grow their business. Manage key relationships, automate marketing campaigns, and track leads — all in one place built specifically for mortgage professionals. Mortgage Inquiry Alerts is an automated system that monitors your contacts and alerts you when they apply for a mortgage with your competitor, allowing you the opportunity to connect and retain their business. With the Unify mobile app, you can add and view contacts, manage leads, set and receive reminders, view loan details, start marketing campaigns, create flyers, record and send videos, and much more. Everything you need to manage customer relationships can now fit in your pocket. Growing your mortgage CRM business takes time. But as a top mortgage professional, you may not have time. That’s why we made Unify, for busy mortgage leaders like you to generate new leads and retain clients
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Companies searching for a Conversational Messaging, Conversational AI, Customer Support and CPaaS solutions	Audience Mortgage professionals
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $0.01 Usage based pricing Free Version Supported Free Trial Supported	Pricing The Unify Business Growth Platform is cloud-based and Enterprise grade. Once a customized configuratoin is created, per user pricing can be cost-effectively optimized to save money. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Gupshup Founded: 2004 United States www.gupshup.io	Company Information Unify Founded: 2008 United States unifycrm.com
Alternatives SMS Gateway Center	Alternatives MyCRMDashboard Mortgage CRM Continuity Programs
Chat Mitra 5.0 out of 5 stars	Surefire CRM Top of Mind Networks 4.7 out of 5 stars
GetGabs	BluMortgage BluRoot
Infobip	Lendesk Lendesk Technologies
Bird 3.5 out of 5 stars View All	Lendware View All
Categories Chat SDK & API Supported Chatbot Supported Communication APIs Supported Communications Platform as a Service (CPaaS) Supported Conversational AI Supported Conversational Marketing Supported WhatsApp Marketing Supported	Categories Campaign Management Supported Content Marketing Supported CRM Supported eLearning Authoring Tools Supported Email Marketing Supported Financial CRM Supported Loan Origination Supported Marketing Automation Supported Mortgage and Loans Supported
Show More Features Chatbot Features Call to Action Supported Context and Coherence Supported Human Takeover Supported Inline Media / Videos Supported Machine Learning Supported Natural Language Processing Supported Payment Integration Supported Prediction Supported Ready-made Templates Supported Reporting / Analytics Supported Sentiment Analysis Supported Social Media Integration Supported Conversational AI Features Code-free Development Supported Contextual Guidance Supported For Developers Supported Intent Recognition Supported Multi-Languages Supported Omni-Channel Supported On-Screen Chats Supported Pre-configured Bot Supported Reusable Components Supported Sentiment Analysis Not Supported Speech Recognition Not Supported Speech Synthesis Not Supported Virtual Assistant Not Supported Conversational Marketing Features Appointment Scheduling Supported Audience Segmentation Not Supported Chatbot Supported Email Automation Not Supported Group Messaging Not Supported Human Handover Supported Lead Distribution Not Supported Lead Qualification Supported Mobile Messaging Supported Multi-Channel Communication Supported Product Recommendations Not Supported Video Chat Not Supported WhatsApp Marketing Features Alerts Supported API Supported Autoresponder Supported Bulk Messaging Not Supported Campaign Management Supported Contact Management Supported Multi-Language Support Supported Reporting / Analytics Supported	Show More Features CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Supported Multi-Channel Publishing Supported Publish Scheduling Supported SEO Management Not Supported Social Media Management Supported Video Management Supported Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Not Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Financial CRM Features Account Alerts Supported Asset Management Not Supported Expense Tracking Not Supported Household Tracking Not Supported Influence Tracking Not Supported Lead Management Supported Marketing Management Supported Relationship Tracking Supported Team Assignments Supported Territory Management Supported Loan Origination Features Amortization Schedule Not Supported Audit Trail Not Supported Closing Documents Not Supported Compliance Management Supported Customer Database Supported Digital Signature Not Supported Document Management Not Supported Fee Management Not Supported Loan Processing Not Supported Online Application Not Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported Mortgage and Loans Features Amortization Schedule Not Supported Client Database Supported Closing Documents Not Supported Commercial Mortgages Not Supported Contact Management Supported Credit Reporting Not Supported Customer Statements Not Supported Document Management Not Supported Electronic Applications Not Supported Government Loans Not Supported Loan Origination Not Supported Loan Servicing Not Supported Pipeline Management Supported Pre-Qualification Not Supported Refinance Management Supported Residential Mortgages Supported eLearning Authoring Tools Features Content Import / Export Supported Course Publishing Not Supported Gamification Not Supported Instructor-Led Courses Not Supported Interactive Content Supported PowerPoint Conversion Not Supported Self-Paced Courses Not Supported Storyboarding Not Supported Template Management Supported Test / Quiz Creation Not Supported Video Management Supported
Integrations BoldDesk Supported BytePhase Supported Calyx Point Not Supported CampX Supported Encompass Not Supported Facebook Not Supported Kylas Supported LendingPad Not Supported LinkedIn Not Supported OSE Not Supported PubNub Supported Quickwork Supported Salesforce Supported Sell.Do Supported Stackreaction Supported SuprSend Supported Tookan Supported TrustEngine Not Supported Truto Supported X (Twitter) Not Supported Show More Integrations View All 16 Integrations	Integrations BoldDesk Not Supported BytePhase Not Supported Calyx Point Supported CampX Not Supported Encompass Supported Facebook Supported Kylas Not Supported LendingPad Supported LinkedIn Supported OSE Supported PubNub Not Supported Quickwork Not Supported Salesforce Not Supported Sell.Do Not Supported Stackreaction Not Supported SuprSend Not Supported Tookan Not Supported TrustEngine Supported Truto Not Supported X (Twitter) Supported Show More Integrations View All 8 Integrations
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