FROGED vs. Smartlook Comparison


FROGED FROGED Technologies	Smartlook	+	+
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About FROGED transforms the way companies connect with their customers by combining Human Touch + AI in one secure omnichannel platform. We help businesses deliver smarter, faster, and more personalized interactions—always putting people at the center of technology. With full visibility, traceability, and control, FROGED empowers agents and managers with centralized data to drive efficiency, productivity, and new revenue opportunities. Our solutions include: 1. Unified Omnichannel Inbox: All conversations, all channels, one place—without losing context or personalization. 2. Mass Campaigns & Conversational Marketing: Reach more customers with segmentation and hyper-personalization, turning one-to-many messages into meaningful one-to-one conversations. 3. AI Copilot, Agentic AI & AI Workflows: From summarizing interactions and automating Tier 1 support to creating custom workflows that integrate seamlessly with your tools.	About Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Not Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience SaaS businesses and SaaS companies interested in a software solution to improve customer support, sales and cut costs.	Audience Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $32.5 per month Free Version Not Supported Free Trial Not Supported	Pricing $39 per month Free package: 1,500 sessions/month Startup package: $39/month for 5,000 sessions/month Business package: $95/month for 15,000 sessions/month Ultimate package: contact Smartlook for more pricing information Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.4 / 5 ease 4.2 / 5 features 4.2 / 5 design 3.7 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros What I love about Froged is that they have a very easy to use platform so the team is able to adopt without much changes in their current customer service workflow. FROGED fits the bill on what you need. You'll have access to a plethora of features to help you understand and help your clients. There is a learning curve of course, as it is with all this CRM app tools. You can set a full suite of customer relations tools with no time. API is concise and sdks helps speeding up the process. I havent went really in deep with all the features, as I have the base plan. It is very handy to use, they even have an Android and an iOS app. It has simple inbox just like personal chat messengers. FROGED is an awesome alternative to what the heavy weights in the category offers. Have ample features that will help your organization and your (potential) customers. Tracks all customer interactions with your site or application. Chatbot and automation of conversations. Cons I actually do not see any feature not to like about Froged. It is very customizable and feature rich. - As a support feature it falls short on speed: Sends you a "nudge" email/push notification saying "this client send you a message", but it doesn't gives you the email. Unless you have the FROGED app or web app opened, you wont be able to prioritize the message. For startups with minimal teams this is really problematic: No one is 100% committed to the same task all day, so you have to stop, open the email then go to the clients message in order to check what the message is about. - The web app takes a LOT of resources, even opening it on safari slows big time my computer. Same goes for the iOS app You cannot customize the url pattern of knowledge base articles. It takes some time to get used to all the features the tool offers. Overall a great tool once you get go. Takes time to set up and automate what you want it to do.	Pros & Cons from Real Users Pros With the use of Smartlook's funnel analysis tools, companies can monitor and examine the actions customers take on their website to accomplish particular objectives. For better understanding and execution of the conversion process, this functionality is essential. Help to find where users are struggling on websites and apps. Provides the best solutions for improving user experience. - Everything is briefly represented on the dashboard. - You can record sessions for auditing. - It saves every detail of traffic from IP to location and gives an accurate report. Since using Smartlook, we have been able to track our website activity in detail; we can get details of time, location, unlimited recordings of visitor sessions through our website, and more. It is as helpful as it is easy to access and use; we can devise strategies and implement improvements to provide a better experience, and their technical support is exceptional. Setting up screen and sharing recordings with my clients is now easy and within minutes. I addition it also allows UID to be passed to the Smartlook app. Cons Although Smartlook offers strong visual analytics, some users might feel that it has less complex reporting choices than more specialist analytics tools. Extra tools could be needed for businesses with complicated reporting requirements. There are no cons about this product, but I feel price should be more affordable. The price could be more reasonable. Mobile applications need few improvements. I have had no problems with this tool; it has been beneficial. However, I consider that the price is somewhat high and may represent a limitation for small businesses. It has crucial analytical data but it would even be more great if Heatmaps can show % clicks on map.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information FROGED Technologies Founded: 2019 Spain froged.com	Company Information Smartlook Founded: 2016 Czech Republic www.smartlook.com/
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Categories AB Testing Supported Contact Center Quality Assurance Supported Customer Experience Supported Customer Onboarding Supported Customer Service Supported Customer Success Supported Live Chat Supported NPS Supported	Categories AB Testing Supported Conversion Rate Optimization Supported Customer Experience Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Mobile App Optimization Supported Predictive Analytics Supported Product Analytics Supported Session Replay Supported UX Supported Web Analytics Supported
AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Not Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Not Supported Split Testing Not Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Supported Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Supported Trend Analysis Not Supported Show More Features Customer Service Features Alerts / Escalation Supported Appointment Management Not Supported Call Center Management Not Supported Email Management Supported Knowledge Base Supported Live Chat Supported Performance Metrics Supported Queue Management Supported Self Service Portal Supported Social Media Integration Not Supported Surveys & Feedback Supported Virtual Assistant Supported Workflow Management Not Supported Customer Success Features Account Alerts Not Supported Account Management Not Supported Communication Management Not Supported Customer Engagement Supported Customer Lifecycle Management Supported Health Score Supported Onboarding Not Supported Revenue Management Not Supported Usage Tracking / Analytics Supported Win / Loss Analysis Not Supported Live Chat Features Canned Responses Supported Customizable Branding Supported Geo Targeting Supported Offline Form Not Supported Proactive Chat Supported Screen Sharing Supported Third Party Integration Supported Transfers / Routing Supported Website Visitor Tracking Supported	AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Not Supported Multivariate Testing Not Supported Split Testing Not Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Show More Features Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Not Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Not Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Predictive Analytics Features AI / Machine Learning Not Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported Product Analytics Features Attribution Supported Automatic Data Capture Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Not Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Not Supported Session Replay Features Eye Tracking Not Supported Form Analytics Not Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Not Supported Session Recording Supported Surveys Not Supported User Experience Analysis Supported User Feedback Not Supported Visitor Segmentation Not Supported UX Features Animation Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Supported Usability Testing Supported User Journeys Supported User Research Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations WordPress Supported Clym Not Supported Facebook Messenger Supported Google Analytics Not Supported Google Sheets Supported Intercom Not Supported Kameleoon Not Supported KonnectzIT Supported Microsoft Excel Supported Piwik PRO Not Supported Quickwork Not Supported Salesforce Supported Segment EDI Platform Supported Stackreaction Not Supported Twilio Supported Unbounce Not Supported Weebly Not Supported WhatsApp Supported Zapier Supported Zendesk Not Supported Show More Integrations View All 12 Integrations	Integrations WordPress Supported Clym Supported Facebook Messenger Not Supported Google Analytics Supported Google Sheets Not Supported Intercom Supported Kameleoon Supported KonnectzIT Not Supported Microsoft Excel Not Supported Piwik PRO Supported Quickwork Supported Salesforce Not Supported Segment EDI Platform Not Supported Stackreaction Supported Twilio Not Supported Unbounce Supported Weebly Supported WhatsApp Not Supported Zapier Not Supported Zendesk Supported Show More Integrations View All 18 Integrations
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