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About

FieldLine is call tracking and lead management software built for home-services businesses — HVAC, plumbing, roofing, electrical, pest control, and landscaping companies with 1–50 technicians. Assign a dedicated tracking phone number to each marketing channel — Google Ads, Yelp, yard signs, truck wraps, referrals — and see exactly which ad spend makes the phone ring. Marketing attribution is built into the number itself: no pixels, no UTM setup. Every inbound call is recorded, auto-transcribed, and summarized by AI. Each call automatically becomes a lead card with the caller's name, requested service, urgency, and a suggested next step — no manual data entry and no CRM to learn. A crew activity view shows who answered, dispatched, and followed up. Call recording, transcription, AI summaries, and AI lead extraction are included on every plan. Calls forward to the phones your crew already carries — no app, no softphone, no training. Two-minute setup, free 7-day trial.

About

Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Call tracking, HVAC/Plumbing/Contractors etc. software, lead capture, home services software, call attribution, call recording

Audience

Marketing agencies and companies looking for a marketing focused solution for their market operations

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$35/month
Pro Plan - $116/mo
Scale Plan - $287/mo
Free Version Not Supported
Free Trial Supported

Pricing

$79 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

FieldLine
Founded: 2026
Romania
fieldline.work

Company Information

Ruler Analytics
Founded: 2016
United Kingdom
www.ruleranalytics.com

Alternatives

Alternatives

CallsAround

CallsAround

TetraCore

Categories

Call Tracking Supported

Categories

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Not Supported

Call Tracking Features

Call Log Not Supported
Call Recording Supported
Call Routing Not Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Not Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Not Supported

Integrations

Capsule Not Supported
Claude Supported
Easyflow Not Supported
Google Analytics Not Supported
Nekton.ai Not Supported
Pipedrive Not Supported
Stackreaction Not Supported
Stripe Supported
Supabase Supported
Twilio Supported
Wufoo Not Supported
Zapier Not Supported

Integrations

Capsule Supported
Claude Not Supported
Easyflow Supported
Google Analytics Supported
Nekton.ai Supported
Pipedrive Supported
Stackreaction Supported
Stripe Not Supported
Supabase Not Supported
Twilio Not Supported
Wufoo Supported
Zapier Supported
Claim FieldLine and update features and information
Claim FieldLine and update features and information
Claim Ruler Analytics and update features and information
Claim Ruler Analytics and update features and information