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About

FieldLine is call tracking and lead management software built for home-services businesses — HVAC, plumbing, roofing, electrical, pest control, and landscaping companies with 1–50 technicians. Assign a dedicated tracking phone number to each marketing channel — Google Ads, Yelp, yard signs, truck wraps, referrals — and see exactly which ad spend makes the phone ring. Marketing attribution is built into the number itself: no pixels, no UTM setup. Every inbound call is recorded, auto-transcribed, and summarized by AI. Each call automatically becomes a lead card with the caller's name, requested service, urgency, and a suggested next step — no manual data entry and no CRM to learn. A crew activity view shows who answered, dispatched, and followed up. Call recording, transcription, AI summaries, and AI lead extraction are included on every plan. Calls forward to the phones your crew already carries — no app, no softphone, no training. Two-minute setup, free 7-day trial.

About

Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Call tracking, HVAC/Plumbing/Contractors etc. software, lead capture, home services software, call attribution, call recording

Audience

Marketing agencies and companies looking for a marketing focused solution for their market operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$35/month
Pro Plan - $116/mo
Scale Plan - $287/mo
Free Version
Free Trial

Pricing

$79 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

FieldLine
Founded: 2026
Romania
fieldline.work

Company Information

Ruler Analytics
Founded: 2016
United Kingdom
www.ruleranalytics.com

Alternatives

Alternatives

Categories

Categories

Call Tracking Features

Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
CRM
IVR / Voice Recognition
Keyword Tracking

Call Tracking Features

Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
CRM
IVR / Voice Recognition
Keyword Tracking

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Integrations

Capsule
Claude
Easyflow
Google Analytics
Nekton.ai
Pipedrive
Stackreaction
Stripe
Supabase
Twilio
Wufoo
Zapier

Integrations

Capsule
Claude
Easyflow
Google Analytics
Nekton.ai
Pipedrive
Stackreaction
Stripe
Supabase
Twilio
Wufoo
Zapier
Claim FieldLine and update features and information
Claim FieldLine and update features and information
Claim Ruler Analytics and update features and information
Claim Ruler Analytics and update features and information