EngageBay vs. Adobe Marketo Engage Comparison


EngageBay	Adobe Marketo Engage Adobe	+	+
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About EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.	About Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies interested in an affordable, powerful and integrated all-in-one marketing, sales & support CRM	Audience B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $10.79/user/month (biennially) All In One plans starting from $10.79 to $57.59 (paid biennially) Marketing Bay starts from $9.35 to $35.99 (paid biennially) Sales Bay starts from $9.35 to $35.99 (paid biennially) Service Bay is FREE forever Free Version Supported Free Trial Supported	Pricing Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.9 / 5 ease 4.8 / 5 features 4.9 / 5 design 4.7 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
Pros & Cons from Real Users Pros EngageBay is a tool that is worth considering as it is very simple and intuitive. I have not seen such an excellent customer support that they offer. Usability. Customer support. Amount of features available. Cost efficiency. Great user interface. Great communication. It is easy to setup Automations in EngageBay and the support is great too. Very keen on replying quickly. All-in-One Platform: EngageBay integrates marketing, sales, and customer support into a single, unified platform. This has drastically reduced the need for multiple subscriptions, saving us both time and money. We can manage our email marketing campaigns, track sales pipelines, and handle customer support tickets all from one place. User-Friendly Interface: The platform is incredibly intuitive and easy to use. Even for someone who isn't a tech expert, the learning curve is minimal. The dashboard is well-organized, making navigation seamless. Affordable Pricing: EngageBay offers a robust set of features at a fraction of the cost compared to other all-in-one CRM platforms. The pricing is very reasonable, especially for startups and small businesses looking to scale without breaking the bank. Powerful Marketing Automation: The marketing automation tools are top-notch. We’ve been able to automate our email campaigns, segment our contact lists, and nurture leads effortlessly. The visual workflow builder is a standout feature, making it easy to create complex automation workflows. Responsive Customer Support: EngageBay’s customer support team is fantastic. Whenever we’ve had questions or needed help, they’ve been quick to respond and very helpful. The live chat feature is particularly useful for getting immediate assistance. Extensive Feature Set: From landing page builders and email templates to CRM and helpdesk functionalities, EngageBay offers everything you need to grow your business. The platform continues to add new features and updates regularly, which shows their commitment to customer satisfaction. EngageBay is a best platform for startups. It is a comprehensive tool with all the features that are needed for startup to grow. Cons I have been using this tool for more than a year now and found no majors issues apart from few lags here and there. Some technical issues, though mostly caused by User error or external factors that are not necessarily to do with EngageBay. Although it is easy to setup it takes some time to get to know the options. Nothing that i dont like. Maybe they should start including AI features into the mix. I have not found any issues with the product so far.	Pros & Cons from Real Users Pros I love that it integrates with Salesforce to help me know how customers are connecting with our content. The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website. Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier. It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails. 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes. Cons Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end. It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests. I have been using this in my current company for around a year now, but I have not found any issues with this software. I never encountered any problem with this platform. Not at all. I loved it's every features and everything is well designed.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information EngageBay Founded: 2017 United States engagebay.com	Company Information Adobe Founded: 1982 United States business.adobe.com/products/marketo.html
Alternatives SalesNOW Interchange Solutions	Alternatives Maropost Marketing Cloud Maropost
Close	Knak
Tidio	6sense
HubSpot CRM HubSpot	HubSpot CRM HubSpot
Constant Contact Lead Gen & CRM Constant Contact View All	HubSpot Customer Platform HubSpot View All
Categories CRM Supported Email Marketing Supported Help Desk Supported Landing Page Supported Lead Generation Supported Marketing Supported Marketing Automation Supported Social Media Marketing Supported	Categories Account Based Marketing Supported AI Marketing Supported Campaign Management Supported eCommerce Marketing Supported Email Marketing Supported Lead Generation Supported Lead Management Supported Lead Nurturing Supported Marketing Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Personalization Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Social Media Management Supported Social Media Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Show More Features CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Not Supported Help Desk Features Alerts / Escalation Not Supported Automated Routing Not Supported Community Forums Not Supported Customizable Branding Not Supported Document Storage Supported Email Integration Supported Incident Management Not Supported Interaction Tracking Not Supported IT Asset Management Not Supported Knowledge Base Supported Known Issue Management Not Supported Live Chat Supported Multi-Channel Communication Not Supported Multiple Brands / Products Not Supported Network Monitoring Not Supported Real-time Chat Supported Self Service Portal Not Supported Service Level Agreement (SLA) Management Supported Ticket Management Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Supported Templates Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Not Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Not Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Not Supported Customer Profiles Not Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Supported Workflow Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Supported Channel Management Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Not Supported Data Import/Export Supported Data Mining Not Supported Data Verification Not Supported Email Integration Supported Lead Scoring Supported List Building Not Supported Performance Management Not Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported
Integrations BulkSMS.com Supported HubSpot CRM Supported HubSpot Customer Platform Supported Integrately Supported Intercom Supported Kixie PowerCall & SMS Supported Quickwork Supported Stackreaction Supported Textellent Supported Twilio Supported Wufoo Supported Zapier Supported ZeroBounce Supported BigLittle RevenUp Not Supported Breadcrumbs.io Not Supported Exceed.ai Not Supported FieldEZ Not Supported IPQS Device Fingerprinting Not Supported Intentsify Not Supported Maginate Not Supported Show More Integrations View All 35 Integrations	Integrations BulkSMS.com Supported HubSpot CRM Supported HubSpot Customer Platform Supported Integrately Supported Intercom Supported Kixie PowerCall & SMS Supported Quickwork Supported Stackreaction Supported Textellent Supported Twilio Supported Wufoo Supported Zapier Supported ZeroBounce Supported BigLittle RevenUp Supported Breadcrumbs.io Supported Exceed.ai Supported FieldEZ Supported IPQS Device Fingerprinting Supported Intentsify Supported Maginate Supported Show More Integrations View All 764 Integrations
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