Countly vs. Kochava Comparison


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		Related Products TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website Iru Iru (formerly Kandji) is an all-in-one, AI-powered security and compliance platform designed to simplify IT management and strengthen enterprise protection. Built on the Iru Context Model, it unifies identity, endpoint, and compliance into a single intelligent system that understands users, devices, and applications in context. With passwordless workforce identity, advanced endpoint detection, and automated compliance, Iru delivers both security and efficiency without the complexity of multiple tools. Its integrated approach enables IT teams to secure access, prevent threats, and maintain continuous audit readiness—all from one intuitive platform. Trusted by over 5,000 companies including Plaid, Notion, Airbus, and Vercel, Iru transforms how modern businesses manage digital trust. The result is reduced IT workload, improved employee experience, and enterprise-grade protection built for the AI era. 1,385 Ratings Visit Website Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 7 Ratings Visit Website Rippling Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today. 20,776 Ratings Visit Website ManageEngine Endpoint Central ManageEngine Endpoint Central gives IT teams a single platform to manage and secure every device across the organization, eliminating the need to juggle multiple point tools. Patch management is automated across Windows, macOS, Linux, and 1000+ third-party applications. Software deployment, OS imaging, and remote desktop capabilities allow administrators to provision, update, and troubleshoot endpoints without physical presence. Security capabilities include vulnerability assessment, application control, device control, browser security, endpoint privilege management, EDR, NGAV protection against malware and zero-day threats, and private access for secure remote connectivity. BitLocker and FileVault encryption management adds data protection across Windows and macOS fleets. Mobile device management extends control to iOS and Android, supporting corporate-owned and BYOD environments. Available on-premises or in the cloud across five editions: Free, Professional, Enterprise, UEM, and Security. 3,286 Ratings Visit Website New Relic There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications. 2,938 Ratings Visit Website NinjaOne NinjaOne unifies IT to simplify work for 35,000+ customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience to work faster, smarter, and easier while IT teams modernize and improve efficiency. NinjaOne is a Leader in the Gartner Magic Quadrant for Endpoint Management Tools. The company is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. 6,035 Ratings Visit Website Josys Josys is a modern AI-native identity security and governance platform. Enterprise AI adoption has made identity the fastest-growing attack surface — and the hardest to govern. Josys discovers, governs, and secures every identity - human, machine, and AI agent - across every application in the enterprise. Built on policy-led governance, Josys lets security and IT teams define access policies once and enforce them autonomously: risk is surfaced, access is controlled, and identity threats are remediated in real time, without manual oversight. Trusted by over 1,000 organizations and MSPs worldwide, Josys turns identity from the fastest-growing attack surface into an autonomously governed advantage. For more information, visit josys.com. 263 Ratings Visit Website DriveStrike DriveStrike is easy to use, implement and manage. With DriveStrike you can execute secure remote wipe, remote lock, and remote locate commands on any platform. Integrated drive encryption support as well as mobile device management MDM for mobile platforms. Our professional support team is always available to answer your questions and help you install our services or manage your account and devices. Protecting your data and devices has never been easier or more cost effective. If you have questions or need help understanding how best to protect your data please contact us and we will gladly answer your questions. Protect your business with a device and data protection platform that keeps all devices safe with a single solution and Dashboard. Keep your Workstations, MacBooks, iPads, Smartphones, Tablets, Laptops safe, secure, and organized. 24 Ratings Visit Website Addigy Addigy is the the only Apple Device Management platform that lets IT admins manage Apple devices in real-time, including macOS, iOS, iPadOS and tvOS devices. Our cloud-based multi-tenant platform combines MDM with live agent capabilities to manage and secure your Apple ecosystem — whether you’re managing 100 devices or 10,000. Addigy Guarantees Your Apple Success! How? Let us show you: • Real-time monitoring and management of all your Apple devices. • Secure user onboarding, fully automated. Deploy a new Mac in less than 5 minutes. • Custom compliance support to enforce policies for both groups and individual devices. • Easy software updates. Report, configure, and deploy all OS and third-party software updates. • Instant remote access to macOS devices for fast troubleshooting and issue resolution. Everything your team needs for optimal Apple management—and nothing you don’t. 261 Ratings Visit Website
About Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.	About Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Chief Executive Officer, Marketing Manager, Product Manager, Chief Technology Officer, Director Of Information Technology, Chief Information Officer, Application Development Manager, Head of Product, Chief Product Officer, and Chief Digital Officer	Audience User Acquisition Managers, App Marketers, Digital Marketers, and App Developers
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Customizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month). Free Version Supported Free Trial Supported	Pricing FREE Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less. Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU). Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.5 / 5 features 4.0 / 5 design 3.8 / 5 support 4.2 / 5 Read all reviews
Pros & Cons from Real Users Pros Countly is a great analytics tool to analyze mobile and web platforms. Powerful reports. Easy to integrate with a different platform. Customer action tracking option. Cons I never encountered any problem with this platform.	Pros & Cons from Real Users Pros I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users. I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution. I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy. Everything is good. Cons I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked. Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match. The only other tab I use is analytics. It was confusing at first and could use some more clarity. Nothing.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Countly Founded: 2013 United Kingdom count.ly/	Company Information Kochava Founded: 2011 United States www.kochava.com
Alternatives Obiyen Analytics Obiyen	Alternatives WonderPush
B2Metric	Singular
Zoho Apptics Zoho	AppsFlyer
Fullstory	Trackier CloudStuff Technology Pvt Ltd
Smartlook View All	Adjust View All
Categories Digital Analytics Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Device Management (MDM) Supported Mobility Supported Product Analytics Supported Web Analytics Supported	Categories AB Testing Supported Ad Fraud Detection Supported Campaign Management Supported Click Fraud Supported Consent Management Platforms Supported Customer Data Platforms (CDP) Supported Data Analysis Supported Data Management Supported GDPR Compliance Supported Identity Resolution Supported Link Management Tools Supported Marketing Supported Marketing Analytics Supported Marketing Attribution Supported Marketing Automation Supported Marketing Planning Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Marketing Supported Mobile Measurement Partners (MMP) Supported Push Notifications Supported Social Media Marketing Supported Strategic Planning Supported Subscription Management Supported Web Analytics Supported
Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Mobile Device Management (MDM) Features Automatic Device Recognition Not Supported Data Management Supported Deployment Management Not Supported Inventory Management Not Supported Maintenance Utilities Not Supported Procurement Management Not Supported Remote Update / Installation Not Supported Software Management Not Supported Synchronization Management Not Supported Wireless Network Support Not Supported Mobility Features App Management Not Supported Barcode Scanning Not Supported Compliance Management Supported Content Management Not Supported Data Collection Supported Data Management Not Supported File Management Not Supported Forms Automation Not Supported Mobile Messaging Not Supported Remote Access Not Supported Remote Systems Monitoring Not Supported	Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Not Supported Risk Assessment Supported Time on Site Tracking Not Supported Consent Management Platforms Features Additional Users / Permissions Not Supported Automatic Cookie-Blocking Not Supported CCPA Compliance Supported CMS Integration Not Supported Cookie Crawling Not Supported Design/Branding Customization Not Supported Fingerprinting Not Supported GDPR Compliance Supported IAB Compliance Not Supported Reporting / Analytics Not Supported Responsive Design Not Supported Subdomains Compatibility Not Supported Tag Manager Integration Not Supported Whitelabel Solution Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Not Supported Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Not Supported GDPR Compliance Features Access Control Not Supported Consent Management Supported Data Mapping Not Supported Incident Management Not Supported PIA / DPIA Not Supported Policy Management Not Supported Risk Management Not Supported Sensitive Data Identification Not Supported Link Management Tools Features Backlink Management Not Supported Brand Control Not Supported Broken Link Discovery Not Supported Campaign Management Supported Channel Attribution Supported Competitor Analysis Not Supported Link Analytics Supported Partner Management Supported Ranking Monitoring Not Supported Retargeting Supported URL Shortener Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Marketing Planning Features Budgeting & Forecasting Not Supported Collaboration Not Supported Flowchart Not Supported Goal Setting / Tracking Not Supported Marketing Calendar Not Supported Media Planning Supported Predictive Analytics Supported Presentation Tools Not Supported Project Tracking Not Supported Spend Management Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Not Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Not Supported Web Notifications Not Supported Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported Strategic Planning Features Budgeting & Forecasting Not Supported Dashboard Not Supported Goal Setting / Tracking Not Supported Idea Management Not Supported KPIs Supported Modeling & Simulation Not Supported Roadmapping Not Supported Scenario Planning Not Supported Scorecards Not Supported Subscription Management Features Cancellation Management Not Supported Discount / Coupon Management Not Supported Dunning Management Not Supported Enrollment Management Not Supported Product Catalog Not Supported Recurring Billing Not Supported Revenue Recognition Supported Revenue Recovery Tools Supported Self Service Portal Supported Subscription Plan Management Not Supported Tax Management Not Supported Trial Management Not Supported Usage Tracking/Analytics Supported
Integrations ASTRAD DSP Not Supported AppLovin Not Supported AppNext Not Supported ClicData Not Supported Gimbal by Infillion Not Supported Jetfuel.Finance Not Supported Lyft Not Supported Moloco Not Supported Pandora Not Supported Qonversion Not Supported Quora Not Supported Reddit Ads Not Supported Rivery Not Supported Scalarr Not Supported Snapchat Ads Not Supported SplitMetrics Acquire Not Supported The Trade Desk Not Supported TikTok Ads Not Supported Unity Not Supported Walmart Connect Not Supported Show More Integrations View All 2 Integrations	Integrations ASTRAD DSP Supported AppLovin Supported AppNext Supported ClicData Supported Gimbal by Infillion Supported Jetfuel.Finance Supported Lyft Supported Moloco Supported Pandora Supported Qonversion Supported Quora Supported Reddit Ads Supported Rivery Supported Scalarr Supported Snapchat Ads Supported SplitMetrics Acquire Supported The Trade Desk Supported TikTok Ads Supported Unity Supported Walmart Connect Supported Show More Integrations View All 97 Integrations
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