Commspoint InfluenceNielsen 
                        
                        
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            About
            Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. 
             
            
        
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            About
            Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend.
Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.
             
            
        
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        Audience
        Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
         
        
    
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        Audience
        Marketing Teams
         
        
    
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        Pricing
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        Pricing
        € 600 per month
        
     
    
    
        
        
            
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        Company InformationNielsen 
    
    Founded: 1923 
    
    United States 
    www.nielsen.com/solutions/media-planning/commspoint-influence/ 
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        Company InformationNexoya 
    
    Founded: 2018 
    
    Switzerland 
    www.nexoya.com 
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    Adobe Analytics
            
            
         
        
    
        
        
            
                
    BL.INK
            
            
         
        
    
        
        
            
                
    Bing
            
            
         
        
    
        
        
            
                
    Criteo
            
            
         
        
    
        
        
            
                
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