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About

Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation. We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused. The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much. Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening. One-time analysis: $99. Continuous intelligence: $299/month.

About

Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Shopify e-commerce brands in beauty, fashion, and lifestyle running $10K+ monthly ad spend across Meta, Google, and TikTok. Specifically: founders, heads of growth, and marketing leads at brands doing $1M to $50M annual revenue who need to understand which channels drive incremental sales versus which ones claim credit for conversions that were already going to happen. Currently using tools like Triple Whale, Northbeam, or native platform dashboards and questioning whether the numbers reflect reality.

Audience

Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

No images available

Pricing

$99/month
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Causality Engine
Founded: 2023
Netherlands
causalityengine.ai

Company Information

Pathmetrics
Founded: 2025
Belgium
www.pathmetrics.io

Alternatives

Alternatives

ClickTrail

ClickTrail

Vizuh OÜ

Categories

Categories

Integrations

Google Analytics Supported
Meta Ads Supported
Shopify Supported
WordPress Not Supported

Integrations

Google Analytics Not Supported
Meta Ads Not Supported
Shopify Not Supported
WordPress Supported
Claim Causality Engine and update features and information
Claim Causality Engine and update features and information
Claim Pathmetrics and update features and information
Claim Pathmetrics and update features and information