ClickTrail
ClickTrail is a GPL-2.0 open-source WordPress attribution plugin. It keeps first-touch and last-touch campaign context available across page visits, cached pages, dynamic forms, WooCommerce orders, and approved cross-domain journeys. It captures UTMs, referrers, and major ad click IDs, and can attach that context to supported Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms submissions. It also supports WooCommerce order attribution and purchase events, browser dataLayer events, consent controls, diagnostics, retries, queue visibility, and an optional delivery pipeline. ClickTrail does not inject ad pixels. Site owners control their GTM tags and provider setup.
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Adverity
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.
The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
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FlatRateChat
FlatRateChat is an AI chatbot for small business websites. It reads a site's public pages and answers visitors' questions using that content, linking each answer to its source page. If it cannot find an answer, it says so and shows the business's contact details instead of guessing. The chatbot can be added with one line of code to WordPress, Wix, Squarespace, Shopify, Webflow, or a plain HTML site; Wix users can also install it through the Wix App Market. It is designed to answer routine questions about hours, services, prices, policies, and directions. The service rereads site content weekly and emails the owner questions it could not answer. Customer content is not used to train AI models. A free Wix plan is available, and Wix paid plans start at $19/month. Direct website plans cost $59/month.
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Lead Source
Lead Source tells you exactly which marketing campaigns are working and where your highest-value enquiries are coming from — in real time, in plain English, with the world’s easiest setup. Sign up, add the tracking code to your site, and we find your forms automatically. No CRM setup. No configuration. We track every submission and tell you exactly where it came from.
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