Lead Source

Prismana® helps businesses simply and cost effectively understand where their efforts are paying off — and where they are not. And does it without disrupting your other systems. Don't pay excessive rates for inbound service that should be little or no cost with a good phone system in place. Use your numbers and current system and leave the swapping to us. Although we live in a mobile world, people don't always use the phone as, well, a phone. They often prefer to email or fill out a form. That will render traditional call tracking useless. Traditional analytics platforms are great but they can be hard to filter out. Now you don't need to. Prismana will only monitor what you want it to. If that changes, Prismana adjusts. Forget about asking your potential customers exactly how they found you. Prismana automatically gives you this information for the channels that you are monitoring. Now you'll know where they came from.

Most attribution tools tell you which ads a customer clicked before buying. That is correlation. Causality Engine tells you what would have happened to your revenue if you had never run those ads. That is causation. We use causal inference, the same statistical methodology behind clinical drug trials, to calculate the incremental revenue each marketing channel actually generates. Not touched. Not assisted. Actually caused. The math is simple: if Meta reports 4.2x ROAS but your total revenue stays flat when you cut spend by 30%, those conversions were going to happen anyway. Causality Engine quantifies exactly how much. Connect your GA4 and Shopify data. Get your first causal analysis in under 5 minutes. No tracking pixels, no cookies, no complex integrations. Just upload your data and see which channels create real growth and which ones take credit for growth that was already happening. One-time analysis: $99. Continuous intelligence: $299/month.