CTM vs. Observe.AI Comparison


CTM CallTrackingMetrics	Observe.AI	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Observe.AI powers end-to-end quality management with the most accurate speech analytics for Contact Centers. With its Voice AI Platform, support teams analyze 100% of voice calls for quality and compliance, automate agent evaluations, and improve coaching. Analyze Calls for 100% compliance and call quality monitoring, so you'll never miss an opportunity or risk. Evaluate Agents with automated agent evaluations, and build trust with accurate data while fixing broken processes. Coach Teams with targeted coaching, know what training programs drive change, and replicate what top supervisors and trainers do best. Observe.AI uses the industry’s most accurate conversation intelligence engine to analyze customer interactions across every channel, giving you visibility into what's happening in your business. We incorporate these insights into evaluation and coaching workflows to improve agent and seller performance at scale—in one seamless platform.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Contact centers and businesses interested in a professiona solution to drive productivity and enhance the customer experience
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros It connected right to our contact center Talkdesk. We didn't need to really do much to install them in the app connect partner program. Got a 30-day trial to test them out. So many features from scorecards, moments and screen recordings. Cons Not as feature-rich compared to some other players that have been in the game for longer. But this team is really working hard and coming out with more and more each year.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Observe.AI Founded: 2017 United States www.observe.ai/
Alternatives Phonexa		Alternatives CallFinder
CloudTalk		VoiceOps
CallFinder		Daisee daisee
JustCall JustCall.io		Level AI
Aircall View All		Prodigal Prodigal Technologies View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories AI Call Center Supported Call Center Supported Call Recording Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported Sentiment Analysis Supported Speech Analytics Supported Telemarketing Supported VoIP Monitoring Supported
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported Show More Features Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported		Speech Analytics Features Automatic Transcription Supported Call Center Management Supported Call Recording Supported Customer Experience Management Supported Data Security Not Supported Natural Language Processing Not Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations Zendesk Supported 3CLogic Not Supported Adobe Marketo Measure Supported AgencyAnalytics Supported AgencyPlatform Supported Axis LMS Supported DenGro Supported Easyflow Supported Gong Supported Google Analytics Supported Google Data Studio Supported Kissmetrics Supported Lightning Step Supported Mixpanel Supported Optimizely One Supported Salesforce Supported Slack Supported Stripe Supported Switchbird Supported Unbounce Supported Show More Integrations View All 47 Integrations		Integrations Zendesk Supported 3CLogic Supported Adobe Marketo Measure Not Supported AgencyAnalytics Not Supported AgencyPlatform Not Supported Axis LMS Not Supported DenGro Not Supported Easyflow Not Supported Gong Not Supported Google Analytics Not Supported Google Data Studio Not Supported Kissmetrics Not Supported Lightning Step Not Supported Mixpanel Not Supported Optimizely One Not Supported Salesforce Not Supported Slack Not Supported Stripe Not Supported Switchbird Not Supported Unbounce Not Supported Show More Integrations View All 5 Integrations
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