CRAZY CRM vs. GoHighLevel Comparison Chart

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

AestheticsPro is an all-in-one, cloud-based medical spa software platform built for medspas, wellness clinics, and aesthetic practices. With AI-powered tools, scheduling, EMR, CRM, marketing, payments, client engagement, reporting, and more in one easy-to-use system, AestheticsPro helps practices simplify workflows, reduce administrative work, and grow with confidence. Built-in AI makes everyday work easier. Ask Kai provides instant in-software assistance, Kai Content Assistant helps create notes and communications, and Kai Form Builder simplifies creating and updating electronic forms. AI-powered marketing tools help craft emails, eBlasts, and other client communications, while AI receptionist tools help engage clients across phone, text, and website chat. Manage the client journey from booking and intake through treatment, checkout, follow-up, and retention. Customizable forms, SOAP notes, consent documents, client records, and before-and-after photos are securely managed within the EMR to support HIPAA compliance. An intuitive drag-and-drop calendar helps manage appointments, providers, services, rooms, and availability, while automated reminders help reduce missed appointments. Built-in CRM and marketing tools help manage leads, segment clients, send targeted emails and texts, personalize communications, and create campaigns. Memberships, gift cards, packages, rewards, and other retention tools help drive repeat visits and recurring revenue. Integrated payments and POS connect checkout with client profiles, services, memberships, gift cards, and retail products. Manage inventory, taxes, commissions, refunds, receipts, and recurring payments in one system. A secure client portal lets clients complete forms, manage appointments, access information, and communicate with your team. Team management tools support permissions, credentials, time clocks, and role-based access, while reporting provides real-time visibility into revenue, staff performance, marketing, services, and client activity. Integrated telemedicine supports virtual consultations, screenings, and follow-ups. Whether you're a solo provider, growing medspa, or multi-location organization, AestheticsPro scales with your practice. With nearly 20 years of serving the aesthetics industry and thousands of providers onboard, AestheticsPro brings essential practice management and AI-powered tools together in one streamlined, easy-to-use platform.

Bigly Sales is a fully managed AI calling platform for sales teams, lead generation companies and call centers. AI voice agents call, qualify, nurture and live-transfer leads around the clock, answer inbound calls, and book appointments, while every outcome writes back to your CRM. You don't assemble the stack yourself. Bigly writes your call scripts with Claude, ChatGPT and other leading LLMs, then tests script versions against each other on live traffic and keeps the one that converts best. Phone numbers, carrier registration, more than 200 whitelisted lines with local presence, spam monitoring, call routing and campaign setup are handled for you before the first dial. Each call is checked against consent, suppression lists, known TCPA litigants and state and federal calling rules, including quiet hours, before it is placed. Reporting is built around the result you pay for. The dashboard tracks success rate per lead, cost per transfer and cost per human contact, plus a dial-to-transfer funnel that shows where calls drop off: no answer, DNC request, failed qualification, or a transfer the agent never picked up. Leads can arrive in real time from API vendors or as uploaded lists, and every source is ranked by success rate and cost, so you can see which lead vendors pay off. An hour-by-hour view shows when your leads actually convert. The Bigly Sales MCP server lets you run the account by asking Claude or ChatGPT: add leads to an active campaign, check pacing and minute usage, pull call summaries and transcripts, or find out who picked up today and wants a demo. Common uses include aged and dead lead reactivation, speed-to-lead follow-up on web and vendor leads, appointment setting, inbound answering and overflow, and warm transfers to licensed agents in insurance, lending, home services, legal, auto and political fundraising. Integrations include HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Close, Follow Up Boss, Keap, monday CRM, Freshsales, ActiveCampaign and Microsoft Dynamics 365, plus an API for real-time lead posting. Plans start at $99 a month for 500 minutes, and Hunter, Closer and Rainmaker add a dedicated account manager who watches results and tunes your campaigns. New customers start with a free 30-minute AI calling setup ($3,000 value): the team builds your calling system live, shows the MCP and runs a test call.

UENI is the done-for-you website builder for small businesses. Instead of dragging blocks around a DIY editor, a real human team designs, writes, and launches your professional website in about 7 days. Best for local service businesses: tradespeople, contractors, salons, barbers, clinics, cleaners, restaurants, photographers, and consultants who need a small business website fast and do not want to build it themselves. Built for you, included in every plan: • A custom, mobile-friendly small business website designed and written by UENI's team • Fast, secure web hosting with a free SSL certificate • A custom domain name and professional business email • SEO setup and Google Business Profile optimization so local customers find you on Google • Online booking and appointment scheduling • Online payments, invoicing, and an online store with 0% UENI transaction fees on sales and bookings • Lead-capture and contact forms that send enquiries straight to your inbox • Unlimited done-for-you edits: email the change, our team makes it, you never touch code • A 1:1 launch and training call Pricing that undercuts web design agencies. Website Launch is $24.99/month plus a $79 setup fee, where agencies routinely charge thousands for the same deliverable. Plus is $59/month and adds advanced SEO, third-party integrations, and priority phone support. Growth is $124.99/month and adds a dedicated growth team, a marketing plan, and monthly 1:1 marketing sessions. Every plan carries a 30-day money-back guarantee. Choose your platform: UENI CMS, Wix, or WordPress. You get the technology you want with the done-for-you service DIY builders do not offer. Since 2014 UENI has built websites for over 700,000 small businesses worldwide, and is rated 4.8 out of 5 on Trustpilot from more than 9,000 reviews. Choose UENI if you want a professionally built website, local SEO, hosting, domain, business email, bookings, and payments for one low monthly price. Choose a DIY website builder instead if you want to design every page yourself.

Portal Wholesale is a wholesale sales platform built specifically for fashion and B2B wholesale teams, combining a wholesale CRM, order management system, meeting scheduler, and retail buyer marketplace into one unified platform. Designed around the real workflows of wholesale sales reps and showroom teams, Portal Wholesale helps brands manage accounts, pipelines, orders, seasonal linesheets, outreach, and buyer relationships without relying on spreadsheets or disconnected tools. The platform allows sales teams to work directly from Gmail using a built-in CRM extension that automatically syncs emails, tracks conversations, shares linesheets, and logs activity into the CRM in real time. Portal Wholesale also includes scheduling tools optimized for fashion markets and trade shows, allowing teams to coordinate appointments, showroom visits, and buyer meetings with built-in booking rules and availability management.

Fathom is an AI notetaking platform that records, transcribes, summarizes, and organizes meetings so users can stay focused on the conversation. The platform supports bot-based and bot-free capture, giving individuals and teams flexible ways to capture meeting notes. Fathom provides accurate transcripts, instant summaries, action items, follow-up details, and searchable meeting history. Users can ask questions across meetings, monitor key topics, and turn conversations into next steps for sales, customer success, marketing, and internal teams. Fathom integrates with tools such as Google Meet, Zoom, Microsoft Teams, Gmail, Slack, Salesforce, HubSpot, Notion, Asana, ChatGPT, Claude, Zapier, and public API or MCP workflows. Built for teams and individuals, Fathom helps reduce meeting admin, improve follow-through, and keep important decisions visible.

11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships.

Moovs is the the operator tool that does It all. The all-in-one software simplifies operations, automates daily tasks, and delivers an exceptional experience for your customers. Moovs is the highest rated transportation software on the market. It is trusted by 1000+ Chauffeur Operators, Party Bus & Limo Operators, Bus & Coach Operators and Taxi and Ride Hailing Operators and more! An experience your customers will love and you'll love even more. Automated sales, follow-up on quotes and deals and a lot more to help you grow your business. Manage more rides in less time! Transportation software for your business, no matter your size or budget. Running a transportation business is hard. Moovs is an all-in-one software built for your unique business.

Zoom Phone is an AI-powered cloud-based business phone system that provides voice calling, messaging, and unified communications through a Voice over Internet Protocol (VoIP) platform. The software enables employees to make and receive business calls from desktop computers, mobile devices, and compatible desk phones. Its calling features include auto receptionists, call queues, call forwarding, voicemail, call recording, SMS, and intelligent call routing. Built-in AI capabilities provide post-call summaries, voicemail transcription, action item extraction, and automated follow-up assistance. Zoom Phone also supports an optional AI receptionist that answers customer inquiries, schedules appointments, and transfers calls to appropriate employees. The platform integrates with Zoom Meetings, Zoom Chat, Salesforce, Microsoft, Google, and other business applications while providing centralized administration and call analytics.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.