CANDDi vs. emfluence Marketing Platform Comparison


CANDDi Campaign and Digital Intelligence	emfluence Marketing Platform emfluence	+	+
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About CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.	About Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing teams, sales teams, and managers looking to increase conversions and generate more leads	Audience Marketers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing £149/month Free Version Not Supported Free Trial Not Supported	Pricing $1,000/month The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts you add to our system with no restrictions on how many emails you send each month or which features you wish to use. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.5 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.5 / 5 design 4.8 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros * Its easily to create and customise streams (filters) to meet our specific business needs. * Having the ability to add numerous users to ensure they have quick access to potential and existing leads. * Our sales and marketing teams have the ability to see a visitors entire journey (not just the company but the individual) through our website directly from our Sages CRM & Salesforce which enables our sales team to tailor discussions. * From a marketing perspective its invaluable to have visibility of not only where leads originate from, but also being able to track direct from emails, and e-mailshots etc. The Canddi team provide excellent service, help and support. The data it provides for us is useful in my role. Great range of products to help identify web users and drill down into their specific interests; instant reporting; one of the best support services I have experienced, nothing too much trouble, lots of help available, very quick to respond to need. Helps us track what our clients are interested in and provides us with valuable insights into how they navigate around our site. Canddi also works with our BMS software to help us maximise sales leads. Cons Can't think of anything major but if I had to be picky it would be really useful to be able to sort list views by a column choice and not just by activity or session. Does what it says on the tin. I don't think there are any negatives with CANDDI - I haven't experienced any so far. I don't like the mobile version of canddi as much as the desktop version.	Pros & Cons from Real Users Pros What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights. I am used to coding my own emails so I like that there is an option to either drop in your own code or use a template. The templates are very simple but they work across a variety of different email clients. I also like that I can manage both my email campaigns and social media out of one location. Ability to track and provide reports. Integrates with SalesForce. Tracks social and web clicks. Responsive team. No coding hassle, simple drag and drop marketing solution. I can watch user analytics about clicks and campaign activity. Best for small and mid enterprises business. Scheduling if emails are a great addition. Cons The only thing about this software I would improve is that on the HTML side everything is created within nested tables, which I do not prefer and leads to small hiccup errors. Emfluence does not have very detailed reporting features; they will work for most everyone, but for my company, it requires a lot of editing. Takes some time to get acquainted with user interface and understand where functions are located. I never encountered any problem with this platform.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Campaign and Digital Intelligence Founded: 2009 United Kingdom www.canddi.com	Company Information emfluence Founded: 2003 United States emarketingplatform.com
Alternatives CIENCE GO Show CIENCE	Alternatives GetResponse
Topline	ActiveCampaign
LeadJaw	Mailchimp Intuit Mailchimp
CartStack	Selzy
Plerdy View All	BenchmarkONE View All
Categories Conversion Rate Optimization Supported Lead Capture Supported Lead Generation Supported Lead Nurturing Supported Marketing Automation Supported Web Analytics Supported	Categories AB Testing Supported Account Based Marketing Supported Bulk Email Supported Campaign Management Supported Customer Engagement Supported eCommerce Marketing Supported Email Marketing Supported Email Tracking Supported Landing Page Supported Lead Generation Supported Lead Nurturing Supported Lead Scoring Supported Marketing Automation Supported Personalization Supported Referral Supported Survey Supported Transactional Email Supported
Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Not Supported Visitor Identification Supported Lead Nurturing Features A/B Testing Not Supported Campaign Management Not Supported Drip Campaigns Not Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Not Supported Personalization Not Supported Pipeline Management Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Show More Features Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Supported Data Extraction Supported Lead Distribution Supported Lead Notifications Supported Lead Nurturing Supported Lead Qualification Not Supported Lead Scoring Supported Online Forms Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported	Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Customer Engagement Features Analytics Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Supported Gamification Not Supported Live Chat Not Supported Video Content Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Supported Team Management Supported Landing Page Features A/B Testing Not Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Supported Templates Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Supported Campaign Segmentation Supported Content Analytics Not Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Not Supported Referral Features Affiliate Marketing Not Supported Campaign Management Supported Contact Management Supported Employee Referral Management Not Supported Feedback Management Supported Lead Engagement Supported Loyalty Program Not Supported Referral Tracking Supported Rewards Management Not Supported Survey Features Custom Survey URLs Supported Data Analysis Tools Supported Email Marketing Supported Mobile Survey Not Supported Offline Response Collection Not Supported Paper Survey Not Supported Question Branching Supported Question Library Not Supported Site Intercept Survey Not Supported Skip Logic Supported Supports Audio / Images / Video Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Supported Triggered Emails Supported Website Visitor Tracking Supported
Integrations Microsoft Dynamics 365 Supported Salesforce Supported WordPress Supported BigCommerce Supported Capsule Supported ChannelMix Not Supported Google Analytics Not Supported Google Business Profile Not Supported Google Tag Manager Supported HubSpot Customer Platform Supported Insightly Supported Instapage Supported LinkedIn Not Supported Meta Audience Network Not Supported Microsoft Power Apps Not Supported Pipedrive Supported Tumblr Supported Weebly Supported Wix Supported Zoho CRM Supported Show More Integrations View All 29 Integrations	Integrations Microsoft Dynamics 365 Supported Salesforce Supported WordPress Supported BigCommerce Not Supported Capsule Not Supported ChannelMix Supported Google Analytics Supported Google Business Profile Supported Google Tag Manager Not Supported HubSpot Customer Platform Not Supported Insightly Not Supported Instapage Not Supported LinkedIn Supported Meta Audience Network Supported Microsoft Power Apps Supported Pipedrive Not Supported Tumblr Not Supported Weebly Not Supported Wix Not Supported Zoho CRM Not Supported Show More Integrations View All 17 Integrations
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