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About

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

About

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate's pre-bid blocking solution prevents invalid traffic (IVT) across CTV, mobile apps, and websites, covering over 5 million apps, 80 million domains, and 300 million OTT devices. The platform provides actionable analytics for fraud detection, brand safety, and display viewability, monitoring more than 5 million apps and 80 million domains to detect over 40 types of IVT. Pixalate introduces Supply Path Quality (SPQ), the industry's first supply path optimization analytics platform for ad fraud and inventory quality, powered by analysis of the Supply Chain Object (SCO) from the bitstream. The platform offers technology to assess child-directed apps in Google and Apple app stores.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors

Audience

Digital advertising stakeholders seeking a solution to manage fraud prevention, privacy compliance, and supply chain transparency

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$250 per month
Enterprise pricing starts at $2500 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built.

Cons

  • The UI has more features than I really know what to do with, but maybe that's just me.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

BDEX
Founded: 2014
United States
www.bdex.com

Company Information

Pixalate
Founded: 2012
United States
www.pixalate.com

Alternatives

Alternatives

HUMAN Ad Fraud Defense

HUMAN Ad Fraud Defense

HUMAN Security

Categories

Categories

Ad Fraud Detection Supported
Click Fraud Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Quality Features

Address Validation Supported
Data Deduplication Not Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Integrations

AdMedia Not Supported
App Store Not Supported
Criteo Commerce Growth Not Supported
Facebook Ads Supported
Google Play Not Supported
Instagram Ads Supported
LiveRamp Supported
Lotame Supported
Meta Ads Supported
PubMatic Supported
SAP Store Supported
The Trade Desk Supported
TransUnion TruEmpower Supported

Integrations

AdMedia Supported
App Store Supported
Criteo Commerce Growth Supported
Facebook Ads Not Supported
Google Play Supported
Instagram Ads Not Supported
LiveRamp Not Supported
Lotame Not Supported
Meta Ads Not Supported
PubMatic Not Supported
SAP Store Not Supported
The Trade Desk Not Supported
TransUnion TruEmpower Not Supported
Claim BDEX and update features and information
Claim BDEX and update features and information
Claim Pixalate and update features and information
Claim Pixalate and update features and information